Capture’s Integration with Slate: Automating Processes, Driving Enrollment
Capture Higher Ed’s technology integration with Slate by Technolutions allows colleges and universities to receive Capture Behavioral Intelligence data and engagement scores on prospective students into the Slate CRM quickly and seamlessly. What does it mean for our...
Is $38 Worth an Additional Applicant? Using Direct Mail and Predictive Modeling to Drive Applications
Depending on who you ask, direct mail is either an effective tool to drive applications … or a total waste of money. So, which is it? A recent study of 12 Capture Higher Ed clients tried to figure out the most cost-effective way to use direct mail. The...
12 C’s for Enrollment Leaders: Part 3, Finish What You Started
As we head deep into the fall months and get ready for 2022, enrollment leaders still have several questions they are pondering: Are we generating enough completed applications to reach our goal? Is our digital strategy engaging the right students when they want to be...
12 C’s for Enrollment Leaders: Part 2, Taking the Next Step
College and university enrollment leaders have a ton on their plates this time of year. Questions surrounding the current state of the fall 2022 enrollment funnel are compounded by the need to enroll new students for the spring semester. This can bring a certain level...
12 C’s for Enrollment Leaders: Part 1, Identifying Through Engagement
Enrollment leaders have always faced adversity when it comes to enrolling the right students for their institutions every fall, spring and summer. Whether it’s from administration, faculty or staff, the pressure comes from different angles … and enrollment...
Machine Learning vs. AI: When Machines Play Chess Like Humans
There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence differs in that it involves a machine making decisions much like...
