Category: Predictive Modeling in Higher Education
What Does An Accurate Predictive Model Do For Admissions?
June 18, 2019 | Predictive Modeling in Higher Education
If you could eliminate 30-60 percent of your marketing spend while generating the same number of applications, would you do it? Maybe a better question…
Why Enrollment Management Needs Machine Learning
June 5, 2019 | Predictive Modeling in Higher Education
Most higher education consultancies rely on a toolbox of prediction methods that belongs to social science. These prediction tools are good for explaining why certain…
Distant Early Warning: Prediction Helps University Exceed Enrollment Goal
June 4, 2019 | Disrupting Enrollment, Predictive Modeling in Higher Education
Last Spring, one of Capture Higher Ed's partner institutions learned through their Envision enrollment model that they weren’t on track to make their class. Without…
Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel
May 29, 2019 | Disrupting Enrollment, Predictive Modeling in Higher Education
In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action (i.e., the “AIDA”…
Machine Learning 101: Get Intelligent About Artificial Intelligence
May 7, 2019 | Predictive Modeling in Higher Education
From our CBE-powered marketing automation tools to our comprehensive predictive engine for enrollment management, machine learning (or artificial intelligence) is woven into everything we do…
AI for Milking Cows: How Automation Opens Up Possibilities
April 22, 2019 | Predictive Modeling in Higher Education
Thom Golden, senior vice president of data science at Capture Higher Ed, took his family to Chaney’s Dairy Barn in Bowling Green, Ky. The experience…
Top 3 Things You Should Know About Machine Learning
April 15, 2019 | Disrupting Enrollment, Predictive Modeling in Higher Education
It’s not monolithic. It has strong advantages as well as important drawbacks. It will have major implications for what products will look like in the…
15 Mind-Blowing Facts About Big Data and Analytics
April 11, 2019 | Disrupting Enrollment, Predictive Modeling in Higher Education
In 2016, Data Science Central, an online resource for those who work with big data, published a blog that listed 15 Astonishing Tweetable Facts About…
Black Swans and the Problem of Induction
April 2, 2019 | Predictive Modeling in Higher Education
In 17th century London, a “black swan” was a phrase that was equated with an impossibility. For Europeans at the time, the idea of anything…
Digital Diplomas: MIT Students Can Secure Virtual Credentials
March 28, 2019 | Predictive Modeling in Higher Education
“You graduated! Press here to download your degree.” That’s what some students at the Massachusetts Institute of Technology can choose to do now. Using a…