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INNOVATE 2024: The Panel Discussions

INNOVATE 2024: The Panel Discussions

Fostering community and innovation is the motivation behind INNOVATE 2024, Capture Higher Ed’s free virtual conference for recruitment marketing leaders and professionals, coming this Oct. 16 and 17. In that spirit, organizers have convened two excellent panel...
INNOVATE 2024: The Panel Discussions

INNOVATE 2024: Meet Our Keynote Speakers

The keynote speakers for INNOVATE 2024, Capture Higher Ed’s free virtual conference for recruitment marketing leaders and professionals, will be Jaime Hunt and Gil Rogers, two industry leaders who have dedicated their careers to higher education. The conference will...
Four Tips for Navigating the Census Conversation with Leadership

Four Tips for Navigating the Census Conversation with Leadership

Telling your fall class census story to campus leadership is no easy task. Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition and discount rate goals. As you prepare for Census Day, here are a few tips...
Specialized Expertise: Anatomy of a Modern Marketing Team

Specialized Expertise: Anatomy of a Modern Marketing Team

Driven by technological advancements, growing competition and changing student demands, the work of enrollment marketing teams has undergone a profound transformation. As a result, the skills and roles required for a modern marketing team have significantly changed....
Optimizing Your Student Search Strategy at the Neighborhood Level

Optimizing Your Student Search Strategy at the Neighborhood Level

When it comes to higher ed student search strategy, the playing field seems to change on a weekly basis. Not only have more schools become test optional, the rules and mechanisms for buying student information are changing constantly and dramatically. It all...
Machine Learning vs. AI: When Machines Play Chess Like Humans

Machine Learning vs. AI: When Machines Play Chess Like Humans

There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence differs in that it involves a machine making decisions much like...
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