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Enrollment Leader’s Guide to Preparing for Census

Enrollment Leader’s Guide to Preparing for Census

After a months-long sprint to the finish, recruitment teams finally welcome the fall class to campus. The window of Days 1-10 is an exciting time filled with a flurry of activities to help students get connected to campus. But for enrollment leaders, these 10 days are...
Check Out Capture’s 4-Point Enrollment Funnel Checkup

Check Out Capture’s 4-Point Enrollment Funnel Checkup

The higher ed recruitment funnel traditionally followed a linear path from awareness to interest, to application, to acceptance, to enrollment. However, technology advancements and the rise of non-traditional students have changed the funnel – and the practice of...
4 Must-Haves for Your Student Search Strategy

4 Must-Haves for Your Student Search Strategy

When it comes to student search, the rules seem to change on a weekly basis. Not only have more schools become test optional, the process of buying student information is changing constantly and dramatically. For example, earlier this year colleges and universities...
Checklist: Developing a Recruitment Marketing Plan That Works

Checklist: Developing a Recruitment Marketing Plan That Works

A comprehensive recruitment marketing strategy is the foundation for effectively engaging prospective students and highlighting the unique qualities and opportunities offered by your university. By understanding the needs and aspirations of your prospective students,...
10 Key Recruitment Trends to Keep Your Eye On

10 Key Recruitment Trends to Keep Your Eye On

In his 2016 book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, author Kevin Kelly coined a term that any higher ed recruitment marketer might relate to: endless newbie.  “All of us — every one of us — will be endless newbies in...
Advancing Enrollment Management Through Professional Development

Advancing Enrollment Management Through Professional Development

As everyone who works in enrollment management knows all too well — and likely are tired of hearing about it — colleges and universities face a myriad of challenges in today’s highly competitive landscape. The need for effective recruitment marketing strategies...
Four Tips for Navigating the Census Conversation with Leadership

Four Tips for Navigating the Census Conversation with Leadership

Telling your fall class census story to campus leadership is no easy task. Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition and discount rate goals. As you prepare for Census Day, here are a few tips...
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