Category: Predictive Modeling in Higher Education
Can Artificial Intelligence Automate College Admissions?
September 10, 2019 | Predictive Modeling in Higher Education, Undergraduate Enrollment
Artificial intelligence (A.I.) has been getting a lot of attention lately. Although variants of the technology have been around for decades, the excitement is driven…
Customized Enrollment Solutions: How Can Colleges Use Data More Effectively?
September 6, 2019 | Predictive Modeling in Higher Education
Colleges today are accumulating new data at a rate that exceeds their capacity to extract value from it. How can these institutions use this data…
How Do Predictive Engines Work in Higher Ed?
August 20, 2019 | Predictive Modeling in Higher Education
We know that Envision, Capture Higher Ed's cutting-edge predictive engine for higher education, makes predictions. We know that Envision needs student record data to make…
How to Save Thousands on Your Direct Mail Spend
August 13, 2019 | Higher Education Marketing Trends, Predictive Modeling in Higher Education
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…
Finding Balance in Search Predictions: The Tradeoff Between Name Quality and Timing
July 29, 2019 | Predictive Modeling in Higher Education
Students who have strong search predictions are more likely to apply. Colleges and universities know this. They also know it is better to start communicating…
Does Using Web Behavior Data Improve Enrollment Predictions?
July 22, 2019 | Predictive Modeling in Higher Education
Up until now, Capture Higher Ed did not use any of its marketing automation data from Capture Behavioral Engagement (CBE) in our Envision enrollment models.…
Deciding Which College Fairs To Attend? Ask Predictive Models
July 19, 2019 | Predictive Modeling in Higher Education
A problem that emerges this time of year in admissions offices around the country involves invitations to college fairs hosted by various high schools. Are…
How to Stop Worrying and Start Loving Machine Learning
June 28, 2019 | Predictive Modeling in Higher Education
When people hear the words “artificial intelligence” or “machine learning” they start to get nervous. They see visions of robots taking over the earth and…
Changing the Culture Around Collecting and Using Education Data
June 25, 2019 | Predictive Modeling in Higher Education
Anytime you have funding streams going in one direction, you have data streams going in the other. So education — from Pre-K through postsecondary —…
What Does An Accurate Predictive Model Do For Admissions?
June 18, 2019 | Predictive Modeling in Higher Education
If you could eliminate 30-60 percent of your marketing spend while generating the same number of applications, would you do it? Maybe a better question…