Category: Predictive Modeling in Higher Education
Does Using Web Behavior Data Improve Enrollment Predictions?
July 22, 2019 | Predictive Modeling in Higher Education
Up until now, Capture Higher Ed did not use any of its marketing automation data from Capture Behavioral Engagement (CBE) in our Envision enrollment models.…
Deciding Which College Fairs To Attend? Ask Predictive Models
July 19, 2019 | Predictive Modeling in Higher Education
A problem that emerges this time of year in admissions offices around the country involves invitations to college fairs hosted by various high schools. Are…
How to Stop Worrying and Start Loving Machine Learning
June 28, 2019 | Predictive Modeling in Higher Education
When people hear the words “artificial intelligence” or “machine learning” they start to get nervous. They see visions of robots taking over the earth and…
Changing the Culture Around Collecting and Using Education Data
June 25, 2019 | Predictive Modeling in Higher Education
Anytime you have funding streams going in one direction, you have data streams going in the other. So education — from Pre-K through postsecondary —…
What Does An Accurate Predictive Model Do For Admissions?
June 18, 2019 | Predictive Modeling in Higher Education
If you could eliminate 30-60 percent of your marketing spend while generating the same number of applications, would you do it? Maybe a better question…
Why Enrollment Management Needs Machine Learning
June 5, 2019 | Predictive Modeling in Higher Education
Most higher education consultancies rely on a toolbox of prediction methods that belongs to social science. These prediction tools are good for explaining why certain…
Distant Early Warning: Prediction Helps University Exceed Enrollment Goal
June 4, 2019 | Disrupting Enrollment, Predictive Modeling in Higher Education
Last Spring, one of Capture Higher Ed's partner institutions learned through their Envision enrollment model that they weren’t on track to make their class. Without…
Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel
May 29, 2019 | Disrupting Enrollment, Predictive Modeling in Higher Education
In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action (i.e., the “AIDA”…
Machine Learning 101: Get Intelligent About Artificial Intelligence
May 7, 2019 | Predictive Modeling in Higher Education
From our CBE-powered marketing automation tools to our comprehensive predictive engine for enrollment management, machine learning (or artificial intelligence) is woven into everything we do…
AI for Milking Cows: How Automation Opens Up Possibilities
April 22, 2019 | Predictive Modeling in Higher Education
Thom Golden, senior vice president of data science at Capture Higher Ed, took his family to Chaney’s Dairy Barn in Bowling Green, Ky. The experience…