Category: Predictive Modeling in Higher Education
How Do Predictive Engines Work in Higher Ed?
August 20, 2019 | Predictive Modeling in Higher Education
We know that Envision, Capture Higher Ed's cutting-edge predictive engine for higher education, makes predictions. We know that Envision needs student record data to make…
How to Save Thousands on Your Direct Mail Spend
August 13, 2019 | Higher Education Marketing Trends, Predictive Modeling in Higher Education
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…
Finding Balance in Search Predictions: The Tradeoff Between Name Quality and Timing
July 29, 2019 | Predictive Modeling in Higher Education
Students who have strong search predictions are more likely to apply. Colleges and universities know this. They also know it is better to start communicating…
Does Using Web Behavior Data Improve Enrollment Predictions?
July 22, 2019 | Predictive Modeling in Higher Education
Up until now, Capture Higher Ed did not use any of its marketing automation data from Capture Behavioral Engagement (CBE) in our Envision enrollment models.…
Deciding Which College Fairs To Attend? Ask Predictive Models
July 19, 2019 | Predictive Modeling in Higher Education
A problem that emerges this time of year in admissions offices around the country involves invitations to college fairs hosted by various high schools. Are…
How to Stop Worrying and Start Loving Machine Learning
June 28, 2019 | Predictive Modeling in Higher Education
When people hear the words “artificial intelligence” or “machine learning” they start to get nervous. They see visions of robots taking over the earth and…
Changing the Culture Around Collecting and Using Education Data
June 25, 2019 | Predictive Modeling in Higher Education
Anytime you have funding streams going in one direction, you have data streams going in the other. So education — from Pre-K through postsecondary —…
What Does An Accurate Predictive Model Do For Admissions?
June 18, 2019 | Predictive Modeling in Higher Education
If you could eliminate 30-60 percent of your marketing spend while generating the same number of applications, would you do it? Maybe a better question…
Why Enrollment Management Needs Machine Learning
June 5, 2019 | Predictive Modeling in Higher Education
Most higher education consultancies rely on a toolbox of prediction methods that belongs to social science. These prediction tools are good for explaining why certain…
Distant Early Warning: Prediction Helps University Exceed Enrollment Goal
June 4, 2019 | Disrupting Enrollment, Predictive Modeling in Higher Education
Last Spring, one of Capture Higher Ed's partner institutions learned through their Envision enrollment model that they weren’t on track to make their class. Without…