Nine Ways to Harness the Power of Data and Analytics in Your Student Recruitment
Data and analytics make up the fuel that drives modern recruitment marketing and enrollment management, offering valuable insights and informed decision-making. They feed the predictive models that guide your recruiting efforts; they tell you whom to reach out to,...
Creating a Winning Recruitment Marketing Plan – A Capture Checklist
A comprehensive recruitment marketing strategy requires crafting and implementing tactics that effectively engage prospective students and highlight the unique qualities and opportunities offered by your university. When you understand the needs and aspirations of...
Machine Learning vs. AI: When Machines Play Chess Like Humans
There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence differs in that it involves a machine making decisions much like...
3 Ways to Solve Complex Recruitment Challenges
In the dynamic world of higher ed recruitment, enrollment leaders struggle to solve complex problems because they rely too heavily on traditional technologies and strategies. This is not to say traditional methods are not helpful, but today’s enrollment management...
Optimizing Your Student Search Strategy at the Neighborhood Level
When it comes to higher ed student search strategy, the playing field seems to change on a weekly basis. Not only have more schools become test optional, the rules and mechanisms for buying student information are changing constantly and dramatically. Just earlier...
It’s Time to Rethink Traditional College Recruitment Metrics
The college recruitment landscape has undergone another transformation and will continue to evolve for the foreseeable future. In the 1980’s and 90’s, we were worried about buying enough names, sending the right amount of mail, and making enough phone calls. Since the...
