Category: Predictive Modeling in Higher Education
Capture’s Behavioral Intelligence Platform: APPLY
November 14, 2019 | Graduate & Professional Studies, Predictive Modeling in Higher Education, Undergraduate Enrollment
(This is Part 4 of our blog series discussing Capture’s Behavioral Intelligence Platform (BIP). The first three installments were Capture’s Behavioral Intelligence Platform: An Evolution in…
Capture’s Behavioral Intelligence Platform: What Does It Run On?
October 31, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends, Predictive Modeling in Higher Education, Undergraduate Enrollment
(In Part 2 of our blog series explaining Capture Higher Ed’s Behavioral Intelligence Platform (BIP) we answer the question: What is Behavioral Intelligence?) Researching options…
Capture’s Behavioral Intelligence Platform: An Evolution in Higher Ed Recruitment
October 21, 2019 | Capture News, Graduate & Professional Studies, Higher Education Marketing Trends, Predictive Modeling in Higher Education, Undergraduate Enrollment
Welcome to Part 1 of a blog series delving into Capture Higher Ed’s Behavioral Intelligence Platform (BIP), which was successfully launched last month during the…
Can Artificial Intelligence Automate College Admissions?
September 10, 2019 | Predictive Modeling in Higher Education, Undergraduate Enrollment
Artificial intelligence (A.I.) has been getting a lot of attention lately. Although variants of the technology have been around for decades, the excitement is driven…
Customized Enrollment Solutions: How Can Colleges Use Data More Effectively?
September 6, 2019 | Predictive Modeling in Higher Education
Colleges today are accumulating new data at a rate that exceeds their capacity to extract value from it. How can these institutions use this data…
How Do Predictive Engines Work in Higher Ed?
August 20, 2019 | Predictive Modeling in Higher Education
We know that Envision, Capture Higher Ed's cutting-edge predictive engine for higher education, makes predictions. We know that Envision needs student record data to make…
How to Save Thousands on Your Direct Mail Spend
August 13, 2019 | Higher Education Marketing Trends, Predictive Modeling in Higher Education
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…
Finding Balance in Search Predictions: The Tradeoff Between Name Quality and Timing
July 29, 2019 | Predictive Modeling in Higher Education
Students who have strong search predictions are more likely to apply. Colleges and universities know this. They also know it is better to start communicating…
Does Using Web Behavior Data Improve Enrollment Predictions?
July 22, 2019 | Predictive Modeling in Higher Education
Up until now, Capture Higher Ed did not use any of its marketing automation data from Capture Behavioral Engagement (CBE) in our Envision enrollment models.…
Deciding Which College Fairs To Attend? Ask Predictive Models
July 19, 2019 | Predictive Modeling in Higher Education
A problem that emerges this time of year in admissions offices around the country involves invitations to college fairs hosted by various high schools. Are…