INNOVATE 2024: Meet Our Keynote Speakers
The keynote speakers for INNOVATE 2024, Capture Higher Ed’s free virtual conference for recruitment marketing leaders and professionals, will be Jaime Hunt and Gil Rogers, two industry leaders who have dedicated their careers to higher education. The conference will...
Four Tips for Navigating the Census Conversation with Leadership
Telling your fall class census story to campus leadership is no easy task. Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition and discount rate goals. As you prepare for Census Day, here are a few tips...
Artificial Intelligence: The Potential and Pitfalls for Enrollment Marketing, Part 2
In the first part of this two-part blog series, we examined the game changing potential of artificial intelligence. Now let’s look at the pitfalls you should avoid when using it. While AI offers substantial benefits for higher education enrollment and marketing, there...
Artificial Intelligence: The Potential and Pitfalls for Enrollment Marketing, Part 1
Artificial Intelligence is transforming nearly every facet of marketing. While most professionals have at least dabbled in leveraging generative AI tools to assist with research or help write an email, this is just the tip of the iceberg. For higher ed enrollment and...
Specialized Expertise: Anatomy of a Modern Marketing Team
Driven by technological advancements, growing competition and changing student demands, the work of enrollment marketing teams has undergone a profound transformation. As a result, the skills and roles required for a modern marketing team have significantly changed....
Optimizing Your Student Search Strategy at the Neighborhood Level
When it comes to higher ed student search strategy, the playing field seems to change on a weekly basis. Not only have more schools become test optional, the rules and mechanisms for buying student information are changing constantly and dramatically. It all...
