Category: Predictive Modeling in Higher Education

Does Using Web Behavior Data Improve Enrollment Predictions?

Does Using Web Behavior Data Improve Enrollment Predictions?

Up until now, Capture Higher Ed did not use any of its marketing automation data from Capture Behavioral Engagement (CBE) in our Envision enrollment models.…

Deciding Which College Fairs To Attend? Ask Predictive Models

Deciding Which College Fairs To Attend? Ask Predictive Models

A problem that emerges this time of year in admissions offices around the country involves invitations to college fairs hosted by various high schools. Are…

How to Stop Worrying and Start Loving Machine Learning

How to Stop Worrying and Start Loving Machine Learning

When people hear the words “artificial intelligence” or “machine learning” they start to get nervous. They see visions of robots taking over the earth and…

Changing the Culture Around Collecting and Using Education Data

Changing the Culture Around Collecting and Using Education Data

Anytime you have funding streams going in one direction, you have data streams going in the other. So education — from Pre-K through postsecondary —…

What Does An Accurate Predictive Model Do For Admissions?

What Does An Accurate Predictive Model Do For Admissions?

If you could eliminate 30-60 percent of your marketing spend while generating the same number of applications, would you do it? Maybe a better question…

Why Enrollment Management Needs Machine Learning

Why Enrollment Management Needs Machine Learning

Most higher education consultancies rely on a toolbox of prediction methods that belongs to social science. These prediction tools are good for explaining why certain…

Distant Early Warning: Prediction Helps University Exceed Enrollment Goal

Distant Early Warning: Prediction Helps University Exceed Enrollment Goal

Last Spring, one of Capture Higher Ed's partner institutions learned through their Envision enrollment model that they weren’t on track to make their class. Without…

Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel

Tip of the Iceberg: How the Digital Age Sank the Enrollment Funnel

In 1898 economist Elias St. Elmo Louis conceptualized the buying process of a consumer as progressing through the stages of attention, interest, decision and action (i.e., the “AIDA”…

Machine Learning 101: Get Intelligent About Artificial Intelligence

Machine Learning 101: Get Intelligent About Artificial Intelligence

From our CBE-powered marketing automation tools to our comprehensive predictive engine for enrollment management, machine learning (or artificial intelligence) is woven into everything we do…

AI for Milking Cows: How Automation Opens Up Possibilities

AI for Milking Cows: How Automation Opens Up Possibilities

Thom Golden, senior vice president of data science at Capture Higher Ed, took his family to Chaney’s Dairy Barn in Bowling Green, Ky. The experience…