Machine Learning vs. AI: When Machines Play Chess Like Humans
There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence differs in that it involves a machine making decisions much like...
Striking the Balance: Vendor Partnerships for Recruitment Marketing
Recruitment marketing and enrollment management can be complicated — much more complicated than it was 20, even 10, years ago. The digital revolution has transformed the landscape, introducing so many new channels, tools and techniques. Keeping up can sometimes feel...
Gathering and Delivering the Industry’s Best Student Inquiries
Generating better student inquiries is a priority for colleges and universities across the country. Simply put: there’s a need for more suspects converting into qualified inquiries. By using behavioral intelligence and machine learning, Capture delivers the industry’s...
Battling Counselor Burnout? How to Enable Your Staff for Success
While counselor burnout in admissions offices is certainly not new, the pandemic exacerbated staffing challenges. According to a 2023 NACAC survey of enrollment managers, 60 percent of those at private institutions and 55 percent at public institutions cited burnout...
Recruitment Marketing: Enhancing Your Offline Strategies
While recruitment marketing and enrollment management have seen a digital transformation in recent years, that doesn’t mean you completely throw away the effective offline marketing strategies you’ve leaned on in the past. But there are plenty of opportunities to...
Navigating the New Normal – Takeaways from Leading Enrollment Professionals
The higher ed recruitment landscape seems to change on a weekly basis. Not only has there been a profound digital transformation in recruitment marketing, higher ed professionals across the country face significant demographic shifts, massive changes in student search...
