Promoting Your Institution’s Value Propositions, Part 3: Adaptability
Adaptability has never been higher education’s strong suit. From academic calendars to athletic seasons to recruitment cycles, colleges and universities operate on a series of annual rotations, creating an inertia that often makes change difficult and slow. For those...
Go for Launch: ‘Houston, we’re headed to NACAC’
Capture Higher Ed’s crew of enrollment management experts are packing up their shuttle craft and preparing to fly down to Space City next month for NACAC 2022 in Houston, Sept. 22-24. “Mission: Identify, Convert, and Enroll is a go …” and we look forward to connecting...
Maximize Return on Travel: Target Your Best High Schools, Zip Codes and Counties
Going beyond existing feeder schools and targeting new high schools and territories will be on the travel itinerary of Capture Higher Ed client universities this fall thanks to a unique feature of our application modeling. The newly minted TRAVEL feature — built on...
Using Predictive Analytics to Increase Access and Affordability in Higher Ed
Recently, the Brookings Institution and New America authored white papers criticizing the use of predictive analytics in enrollment management. The overarching concern of these think tanks is that predictive modeling and optimization algorithms may inadvertently...
Capture’s Integration with Slate: Automating Processes, Driving Enrollment
Capture Higher Ed’s technology integration with Slate by Technolutions allows colleges and universities to receive Capture Behavioral Intelligence data and engagement scores on prospective students into the Slate CRM quickly and seamlessly. What does it mean for our...
Is $38 Worth an Additional Applicant? Using Direct Mail and Predictive Modeling to Drive Applications
Depending on who you ask, direct mail is either an effective tool to drive applications … or a total waste of money. So, which is it? A recent study of 12 Capture Higher Ed clients tried to figure out the most cost-effective way to use direct mail. The...
