Do you know how many students would apply to your institution if you did NOT recruit them? Does the “Fast App” approach work? By popular request, Brad and Thom welcome Eric Maguire, Vice President & Dean of Admission & Financial Aid at Franklin and Marshall...
If artificial intelligence and smart automation can change the way dairy farmers approach their work, why can it not do the same for enrollment managers? How can Enrollment Managers cut through the noise and analyze AI and automation options that are available now,...
Another Fall brings another set of enrollment goals to relentlessly pursue for many admissions teams across the nation. But how can data help delineate a stretch goal from a NBA half-court heave? In this episode of The Weightlist, Thom and Brad walk through a deep...
For universities, there exists a tension in the space between living an institutional mission and funding that mission. Ozan Jaquette is an Assistant Professor at the UCLA Graduate School of Education & Information Studies and is fascinated by the often curious...
Now that May 1 has come and gone, how are enrollment planners assessing the effectiveness of their recruitment across a variety of related and interlocking tactics? As is the case in other areas, the dominant thinking in enrollment management is antiquated compared to...
Given the breadth of new data that is generated by the modern university, what does the future of higher education look like if it were to embrace big open data? What could the transcript of the future look like, and how could admissions evaluation work? There’s big...
In 2001, a group of computer scientists gathered at a resort to collectively rethink the methods that had dominated software development projects for decades. This rise of “agile development” emphasized cross-functional teams operating within rapid iterative cycles...
The enrollment management field isn’t well known for experimental design but Eric Maguire as Franklin and Marshall College’s Vice President & Dean of Admission & Financial Aid is pushing that boundary. His approach embodies the Edison Model that embraces...
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