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Selling Your Campus Culture Amid Closed Doors and Empty Offices

Selling Your Campus Culture Amid Closed Doors and Empty Offices

When I was editor of an alumni magazine, I loved doing features on retiring faculty members. These professors always had the best stories about campus culture and history … and the articles were always popular with their former students. Once I was interviewing...
Which Is Scarier? The Exorcist or a Lack of Applications?

Which Is Scarier? The Exorcist or a Lack of Applications?

What is the scariest movie ever made? It’s a favorite question this time of year … and a favorite subject of online lists counting down the most frightening horror classics of all time. What movie usually lands at the top of these lists? With some exceptions, it’s...
A Capture Checklist: Focusing Your Transfer Enrollment Strategy

A Capture Checklist: Focusing Your Transfer Enrollment Strategy

Transfer students can be knowledgeable consumers of college — more knowledgeable than first-time freshmen. This isn’t their first rodeo. They may not want to be talked to like a student who has never been to college before. Universities must apply a transfer...
Driving Inquiries and Applications with Digital Advertising

Driving Inquiries and Applications with Digital Advertising

With traditional marketing methods becoming less effective, colleges and universities are turning more and more to digital advertising to drive student inquiries and applications. This requires developing, executing, and measuring a complete digital marketing plan...
Capture Listed in Four Categories of Eduventures 2022 Tech Landscape

Capture Listed in Four Categories of Eduventures 2022 Tech Landscape

Capture Higher Ed’s platform, services and diverse array of marketing solutions address specific issues throughout an institution’s recruitment cycle. Our products often complement those of other vendors and our clients often express appreciation over our willingness...
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