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Begin With the End: Developing Measurable Recruitment Marketing Goals

Begin With the End: Developing Measurable Recruitment Marketing Goals

A critical misstep recruitment and marketing teams often make is starting the planning process by asking, “What will we do?” before establishing, “What are we trying to do?” As enrollment leaders, you must establish quantifiable recruitment marketing goals that are...
Nicole’s Guide to Dubuque: MIDWest Conference Edition

Nicole’s Guide to Dubuque: MIDWest Conference Edition

I am Nicole Bumphrey, Enrollment Solutions Consultant at Capture Higher Ed, and I have called Dubuque, Iowa, my home for more than 13 years. So I was thrilled when I learned the MIDWest Conference was heading my way this year! As Iowa’s oldest city, Dubuque has a rich...
Prioritizing Data-Driven Investment in Student Recruitment

Prioritizing Data-Driven Investment in Student Recruitment

Does your institution have the data it needs to allocate student recruitment resources that yield the best ROI? Does it have the data to reach and engage your most ideal, best-fit prospective students? Does it have the data you need to prioritize the touch points that...
How to Secure Your Incoming Class: A Capture Checklist

How to Secure Your Incoming Class: A Capture Checklist

You have completed the search, application, and acceptance process. Now it’s time to focus on enrolling those students who will make this year’s incoming class your best yet! As we know, deposits are nice … but they are no longer the only marker you can (or...
3 Essential Transfer Strategies for Enrollment Offices

3 Essential Transfer Strategies for Enrollment Offices

In this recent blog, we examined three questions university enrollment teams should ask about their work in the transfer marketplace. Staying with that magic number, let’s now offer three essential transfer strategies for getting out in front of this sometimes elusive...
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