Promoting Your Institution’s Value Propositions, Part 3: Adaptability
Adaptability has never been higher education’s strong suit. From academic calendars to athletic seasons to recruitment cycles, colleges and universities operate on a series of annual rotations, creating an inertia that often makes change difficult and slow. For those...
Selling Your Campus Culture Amid Closed Doors and Empty Offices
When I was editor of an alumni magazine, I loved doing features on retiring faculty members. These professors always had the best stories about campus culture and history … and the articles were always popular with their former students. Once I was interviewing...
Promoting Your Institution’s Value Propositions, Part 1: Affordability
With the opening of the Free Application for Federal Student Aid (FAFSA) last month, financial aid season officially commenced on college campuses across the country as enrollment professionals focus on driving applications while touting the affordability of their...
Which Is Scarier? The Exorcist or a Lack of Applications?
What is the scariest movie ever made? It’s a favorite question this time of year … and a favorite subject of online lists counting down the most frightening horror classics of all time. What movie usually lands at the top of these lists? With some exceptions, it’s...
A Capture Checklist: Focusing Your Transfer Enrollment Strategy
Transfer students can be knowledgeable consumers of college — more knowledgeable than first-time freshmen. This isn’t their first rodeo. They may not want to be talked to like a student who has never been to college before. Universities must apply a transfer...
Driving Inquiries and Applications with Digital Advertising
With traditional marketing methods becoming less effective, colleges and universities are turning more and more to digital advertising to drive student inquiries and applications. This requires developing, executing, and measuring a complete digital marketing plan...
