Transfer students can be knowledgeable consumers of college — more knowledgeable than first-time freshmen. This isn’t their first rodeo. They may not want to be talked to like a student who has never been to college before. Universities must apply a transfer...
I am Nicole Bumphrey, Enrollment Solutions Consultant at Capture Higher Ed, and I have called Dubuque, Iowa, my home for more than 13 years. So I was thrilled when I learned the MIDWest Conference was heading my way this year! As Iowa’s oldest city, Dubuque has a rich...
Does your institution have the data it needs to allocate student recruitment resources that yield the best ROI? Does it have the data to reach and engage your most ideal, best-fit prospective students? Does it have the data you need to prioritize the touch points that...
You have completed the search, application, and acceptance process. Now it’s time to focus on enrolling those students who will make this year’s incoming class your best yet! As we know, deposits are nice … but they are no longer the only marker you can (or...
In this recent blog, we examined three questions university enrollment teams should ask about their work in the transfer marketplace. Staying with that magic number, let’s now offer three essential transfer strategies for getting out in front of this sometimes elusive...
Day 2 of INNOVATE 2023, Capture Higher Ed’s virtual conference for enrollment marketing recruiters this past December, opened with a keynote by Jeremy Tiers, senior director at Tudor Collegiate Strategies and host of “Mission Admissions,” an essential higher education...
With more institutions leaning on graduate enrollment to offset looming declines in undergrad admissions, it’s never been more important to have a strategic, forward-focused search strategy to support new graduate programs as well as existing programs. The following...
Measuring and evaluating your recruitment marketing strategies and campaigns is not a post-game activity. It is something you should do throughout the recruitment cycle. Determining the effectiveness of your campaigns in attracting and engaging prospective students...
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