Capture Checklist: Securing Your Incoming Class
You have completed the search, application, and acceptance process. Now it’s time to focus on enrolling those students who will make this year’s incoming class your best yet! As we know, deposits are nice … but they are no longer the only marker you can (or...
Recruitment Home Stretch: 3 Strategies for Finishing Strong
Welcome to May! As of this writing, there are just over 100 days left in the Class of 2022 recruitment campaign for most campuses around the world. You may be asking yourself, “What, as an admission counselor, can I do to finish strong?” I started out as a counselor...
NAGAP Recap: A Whirlwind in the Windy City
Returning home from NAGAP’s 2022 Graduate Enrollment Management Summit in Chicago — a whirlwind of smiles, connections, well-wishes and presentations — I feel excited about the work ahead and, as always, so impressed with my colleagues in the graduate enrollment...
How to Climb Higher Ed’s Impending Demographic Cliff
State governors, university presidents and, certainly, anyone working in college enrollment have seen it coming for years. Projected to begin in 2025 (and likely continuing for decades), a “demographic cliff” for higher education is coming to the United States in the...
No Rock Unturned: 7 Search Strategies for Your Graduate Programs
With more institutions leaning on graduate offerings to offset looming declines in undergraduate enrollment, it’s never been more important to have a strategic, forward-focused search strategy to support new graduate programs as well as existing programs. During a...
A Clear Call to Action: Enlisting the Brave Little Toaster
A toaster is a small graphic that can rise from the bottom (or drop from the top) of a webpage during a website visit … presumably like a piece of toast rises from a toaster. A highly effective form of dynamic content, Capture has served more than 4.4 million toasters...
