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5 Must-Dos for Measuring Your Recruitment Marketing Year-Round

5 Must-Dos for Measuring Your Recruitment Marketing Year-Round

Measuring and evaluating your recruitment marketing strategies and campaigns is not a post-game activity. It’s something you should do throughout the recruitment cycle. Knowing which strategies are moving the needle, which ones need fine-tuning, and which should...
Make Your Emails Worth Reading — And Worth Clicking

Make Your Emails Worth Reading — And Worth Clicking

When a prospective student opens an email from your school, what happens next? Do they skim past it, or do they engage? While it may seem like brevity is best, emails that are too short can fail to provide enough substance to hold a student’s attention — or drive them...
The Dynamic Toaster: Guiding Student Experiences on Your Website

The Dynamic Toaster: Guiding Student Experiences on Your Website

A toaster is a small graphic that can rise from the bottom (or drop from the top) of a webpage during a website visit … presumably like a piece of toast rises from a toaster. A highly effective form of dynamic content, Capture has served more than 8 million toasters...
7 Strategies to Supercharge Your Graduate Enrollment Search

7 Strategies to Supercharge Your Graduate Enrollment Search

With more institutions leaning on graduate enrollment to offset declines in undergraduate admissions, it’s never been more important to have a strategic, forward-focused search strategy to support new graduate programs as well as existing programs. The following are...
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