The $38 Applicant: How Smart Direct Mail Boosts Applications and Visits
Depending on who you ask, direct mail is either an effective tool to drive applications … or a total waste of money. So, which is it? A study of 12 Capture Higher Ed clients tried to figure out the most cost-effective way to use direct mail. The answer: sending a...
Make Your Emails Worth Reading — And Worth Clicking
When a prospective student opens an email from your school, what happens next? Do they skim past it, or do they engage? While it may seem like brevity is best, emails that are too short can fail to provide enough substance to hold a student’s attention — or drive them...
From Clicks to Campus: Building a Winning Digital Advertising Strategy
With traditional marketing methods becoming less effective, colleges and universities are turning more than ever to digital advertising to drive student inquiries and applications. This requires developing, executing and measuring a complete digital marketing plan...
The Dynamic Toaster: Guiding Student Experiences on Your Website
A toaster is a small graphic that can rise from the bottom (or drop from the top) of a webpage during a website visit … presumably like a piece of toast rises from a toaster. A highly effective form of dynamic content, Capture has served more than 8 million toasters...
When a College Visit Goes Off Script: The Cost of Misalignment in Program Messaging
I recently took my daughter on a college visit — an exciting step in her journey toward higher education. Like any engaged parent, I helped her research. We picked a school that offered her desired program of study, and everything on the website looked promising. She...
7 Strategies to Supercharge Your Graduate Enrollment Search
With more institutions leaning on graduate enrollment to offset declines in undergraduate admissions, it’s never been more important to have a strategic, forward-focused search strategy to support new graduate programs as well as existing programs. The following are...
