Driving Inquiries and Applications with Digital Advertising
With traditional marketing methods becoming less effective, colleges and universities are turning more and more to digital advertising to drive student inquiries and applications. This requires developing, executing, and measuring a complete digital marketing plan...
Lessons of St. Catharine: A President Discusses Crisis Leadership and the Demographic Cliff
In 2017, shortly after becoming the 15th president of Carroll University in Waukesha, Wisconsin, Dr. Cindy Gnadinger was diagnosed with cancer. She was stunned. “The only thing I could think of was, ‘I don’t have time for this right now,’” she told Capture Higher Ed...
Inside Higher Ed Editor Outlines ‘Top 10 Issues in Admissions’
INNOVATE 2022, Capture Higher Ed’s virtual conference for enrollment management and marketing professionals, opened with a presenter who likely needed no introduction for those working in higher education. For more than 20 years, Inside Higher Ed co-founder and...
Mentoring Women: ‘You’re Going to Make a Great President Someday’
From elementary school teacher … to stay-at-home mom grad student … to the variety of higher education leadership positions that led to becoming a university president … Dr. Cindy Gnadinger benefitted from powerful mentorship. During a wide-ranging conversation with...
3 Ways to Solve Complex Recruitment Challenges
In the dynamic world of higher ed recruitment, enrollment leaders struggle to solve complex problems because they rely too heavily on traditional technologies and strategies. This is not to say traditional methods are not helpful, but today’s enrollment management...
Email Marketing: How Long Should Your Emails Be?
When students open an email from your school, give them some substance to read. While it seems a long message will turn off a potential student, if an email is too short it may not provide enough information to be worth their attention. The length of emails — defined...
