Email Marketing: How Long Should Your Emails Be?
When students open an email from your school, give them some substance to read. While it seems a long message will turn off a potential student, if an email is too short it may not provide enough information to be worth their attention. The length of emails — defined...
Recruitment Homestretch: 3 Strategies for Finishing Strong
Welcome to May! As of this writing, there are just over 100 days left in the Class of 2022 recruitment campaign for most campuses around the world. You may be asking yourself, “What, as an admission counselor, can I do to finish strong?” I started out as a counselor...
NAGAP Recap: A Whirlwind in the Windy City
Returning home from NAGAP’s 2022 Graduate Enrollment Management Summit in Chicago — a whirlwind of smiles, connections, well-wishes and presentations — I feel excited about the work ahead and, as always, so impressed with my colleagues in the graduate enrollment...
How to Climb Higher Ed’s Impending Demographic Cliff
State governors, university presidents and, certainly, anyone working in college enrollment have seen it coming for years. Projected to begin in 2025 (and likely continuing for decades), a “demographic cliff” for higher education is coming to the United States in the...
A Capture Checklist: Recharge Your Current Grad Enrollment Funnel
Unlike the traditional undergraduate population, graduate prospects are not constrained by an established recruitment timeline … and their motivations for attaining a graduate degree are not dictated by time. That means they can take a long time to decide on the right...
3 Essential Transfer Strategies for Enrollment Offices
In this recent blog, we examined three questions university enrollment teams should ask about their work in the transfer marketplace. Staying with that magic number, let’s now offer three essential transfer strategies for getting out in front of this sometimes elusive...
