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Selling Your Campus Culture Amid Closed Doors and Empty Offices

Selling Your Campus Culture Amid Closed Doors and Empty Offices

When I was editor of an alumni magazine, I loved doing features on retiring faculty members. These professors always had the best stories about campus culture and history … and the articles were always popular with their former students. Once I was interviewing...
Which Is Scarier? The Exorcist or a Lack of Applications?

Which Is Scarier? The Exorcist or a Lack of Applications?

What is the scariest movie ever made? It’s a favorite question this time of year … and a favorite subject of online lists counting down the most frightening horror classics of all time. What movie usually lands at the top of these lists? With some exceptions, it’s...
Driving Inquiries and Applications with Digital Advertising

Driving Inquiries and Applications with Digital Advertising

With traditional marketing methods becoming less effective, colleges and universities are turning more and more to digital advertising to drive student inquiries and applications. This requires developing, executing, and measuring a complete digital marketing plan...
Inside Higher Ed Editor Outlines ‘Top 10 Issues in Admissions’

Inside Higher Ed Editor Outlines ‘Top 10 Issues in Admissions’

INNOVATE 2022, Capture Higher Ed’s virtual conference for enrollment management and marketing professionals, opened with a presenter who likely needed no introduction for those working in higher education. For more than 20 years, Inside Higher Ed co-founder and...
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