Resources > Blog

All the latest from Capture

Which Is Scarier? The Exorcist or a Lack of Applications?

Which Is Scarier? The Exorcist or a Lack of Applications?

What is the scariest movie ever made? It’s a favorite question this time of year … and a favorite subject of online lists counting down the most frightening horror classics of all time. What movie usually lands at the top of these lists? With some exceptions, it’s...
A Capture Checklist: Focusing Your Transfer Enrollment Strategy

A Capture Checklist: Focusing Your Transfer Enrollment Strategy

Transfer students can be knowledgeable consumers of college — more knowledgeable than first-time freshmen. This isn’t their first rodeo. They may not want to be talked to like a student who has never been to college before. Universities must apply a transfer...
Driving Inquiries and Applications with Digital Advertising

Driving Inquiries and Applications with Digital Advertising

With traditional marketing methods becoming less effective, colleges and universities are turning more and more to digital advertising to drive student inquiries and applications. This requires developing, executing, and measuring a complete digital marketing plan...
Inside Higher Ed Editor Outlines ‘Top 10 Issues in Admissions’

Inside Higher Ed Editor Outlines ‘Top 10 Issues in Admissions’

INNOVATE 2022, Capture Higher Ed’s virtual conference for enrollment management and marketing professionals, opened with a presenter who likely needed no introduction for those working in higher education. For more than 20 years, Inside Higher Ed co-founder and...
Lessons of St. Catharine: A President Discusses Crisis Leadership and the Demographic Cliff

Mentoring Women: ‘You’re Going to Make a Great President Someday’

From elementary school teacher … to stay-at-home mom grad student … to the variety of higher education leadership positions that led to becoming a university president … Dr. Cindy Gnadinger benefitted from powerful mentorship. During a wide-ranging conversation with...
Email Marketing: How Long Should Your Emails Be?

Email Marketing: How Long Should Your Emails Be?

When students open an email from your school, give them some substance to read. While it seems a long message will turn off a potential student, if an email is too short it may not provide enough information to be worth their attention.  The length of emails — defined...
Our Newsletter

Stay Up to Date With Us

Subscribe to Capture Monthly, a regular digest of the latest Capture blogs, webinars, success stories, and other essential resources.

Capture Higher Ed