With the opening of the Free Application for Federal Student Aid (FAFSA) last month, financial aid season officially commenced on college campuses across the country as enrollment professionals focus on driving applications while touting the affordability of their...
What is the scariest movie ever made? It’s a favorite question this time of year … and a favorite subject of online lists counting down the most frightening horror classics of all time. What movie usually lands at the top of these lists? With some exceptions, it’s...
Transfer students can be knowledgeable consumers of college — more knowledgeable than first-time freshmen. This isn’t their first rodeo. They may not want to be talked to like a student who has never been to college before. Universities must apply a transfer...
With traditional marketing methods becoming less effective, colleges and universities are turning more and more to digital advertising to drive student inquiries and applications. This requires developing, executing, and measuring a complete digital marketing plan...
In 2017, shortly after becoming the 15th president of Carroll University in Waukesha, Wisconsin, Dr. Cindy Gnadinger was diagnosed with cancer. She was stunned. “The only thing I could think of was, ‘I don’t have time for this right now,’” she told Capture Higher Ed...
INNOVATE 2022, Capture Higher Ed’s virtual conference for enrollment management and marketing professionals, opened with a presenter who likely needed no introduction for those working in higher education. For more than 20 years, Inside Higher Ed co-founder and...
From elementary school teacher … to stay-at-home mom grad student … to the variety of higher education leadership positions that led to becoming a university president … Dr. Cindy Gnadinger benefitted from powerful mentorship. During a wide-ranging conversation with...
When students open an email from your school, give them some substance to read. While it seems a long message will turn off a potential student, if an email is too short it may not provide enough information to be worth their attention. The length of emails — defined...
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