NAGAP Recap: A Whirlwind in the Windy City
Returning home from NAGAP’s 2022 Graduate Enrollment Management Summit in Chicago — a whirlwind of smiles, connections, well-wishes and presentations — I feel excited about the work ahead and, as always, so impressed with my colleagues in the graduate enrollment...
How to Climb Higher Ed’s Impending Demographic Cliff
State governors, university presidents and, certainly, anyone working in college enrollment have seen it coming for years. Projected to begin in 2025 (and likely continuing for decades), a “demographic cliff” for higher education is coming to the United States in the...
A Capture Checklist: Recharge Your Current Grad Enrollment Funnel
Unlike the traditional undergraduate population, graduate prospects are not constrained by an established recruitment timeline … and their motivations for attaining a graduate degree are not dictated by time. That means they can take a long time to decide on the right...
Is $38 Worth an Additional Applicant? Using Direct Mail and Predictive Modeling to Drive Applications
Depending on who you ask, direct mail is either an effective tool to drive applications … or a total waste of money. So, which is it? A recent study of 12 Capture Higher Ed clients tried to figure out the most cost-effective way to use direct mail. The...
Returning a University’s Investment 186x in First-Year Net Tuition Revenue
While we often become preoccupied with geeking out over our technology — and it is awesome, by the way — sometimes we should lay out what we do in the simplest terms possible: Capture Higher Ed helps institutions. Colleges and universities across the country come to...
12 C’s for Enrollment Leaders: Part 2, Taking the Next Step
College and university enrollment leaders have a ton on their plates this time of year. Questions surrounding the current state of the fall 2022 enrollment funnel are compounded by the need to enroll new students for the spring semester. This can bring a certain level...
