Resources > Blog

All the latest from Capture

Why Wealthy Donors Stop Giving – In Their Own Words

Why Wealthy Donors Stop Giving – In Their Own Words

Over 25% of wealthy households self-reported they stopped giving to a nonprofit they supported the year prior. Cultivating meaningful relationships has never been more important for development offices across the country. But how do wealthy donors feel about the...
Alumni Online Behavior: Where Are They On Your Site?

Alumni Online Behavior: Where Are They On Your Site?

An institution’s website is often compared to a billboard on the information superhighway. But the site should be more than a faded, static billboard. Leveraging it as an engaging digital development tool requires an understanding of who is visiting and what they want...
Flexible Giving Accounts Could Increase Gifts by 30%

Flexible Giving Accounts Could Increase Gifts by 30%

A recent blog by Perry Wasserman on the National Association of Charitable Gift Planners website previewed a possible “flurry of legislative activity” in November and December that could change the way people make charitable gifts. Among them is the Everyday...
Developing Online Relationships to Increase Average Gift

Developing Online Relationships to Increase Average Gift

Recent research by the labs team at Capture Higher Ed is shedding new light on the value of alumni engagement online. We first learned that alumni and friends who visit their university’s website are 4x more likely to give to the institution. But, to get a real...
$100 Million Gift Makes NYU Medical School Free

$100 Million Gift Makes NYU Medical School Free

New York University recently announced that it is offering free tuition to all current and future medical students, regardless of need or merit. The unprecedented move for a medical school was made possible by raising more than $450 million of the $600 million the...
Tracking Down Your Lost Alumni With Marketing Automation

Tracking Down Your Lost Alumni With Marketing Automation

The Problem: I need to find my lost alumni to grow my program! The Solution: Have you checked your website? As people move on from their college days — sometimes literally moving around the world, carving out careers, perhaps starting families and generally searching...

Modern Tools for Planned Giving Marketing

The planned giving blog, Stelter Insights, outlined three trends in planned giving marketing to look for in today’s fundraising landscape. All would seem to benefit from marketing automation tools. In “Planned Giving Marketing Trends of 2018,” Nathan Stelter...
Our Newsletter

Stay Up to Date With Us

Subscribe to Capture Monthly, a regular digest of the latest Capture blogs, webinars, success stories, and other essential resources.

Capture Higher Ed