What is marketing automation? When did it start? How does it work? Why does it have so much potential for university advancement offices across the…

For advancement offices at colleges and universities across the country, the ultimate metric for measuring the effectiveness of messaging comes with a dollar sign. Obviously,…

Networking … Continuing education … Better communication … These are among the common threads that fundraising coach Simon Scriver often goes back to when he…

One of the biggest advantages of adding marketing automation comes in the form of liberated time. Automating and streamlining your advancement operations frees up time…

Donations to colleges and universities topped out at a record $43.6 billion in the fiscal year that ended on June 30, according to the Council…

Why do discovery calls get a bad rap? Who doesn’t like calling wealthy strangers to ask if they are still connected to the institution? The…

The world of marketing has spoken, and they’ve declared that digital advertising is the top dog now. What does this mean for university fundraising? It’s…

At Capture Higher Ed, we believe higher education is ready for innovation. This means that just pouring more resources into existing channels will not produce better…