Category: University Advancement

How To Use Marketing Automation To Send Handwritten Notes

How To Use Marketing Automation To Send Handwritten Notes

One of the biggest advantages of adding marketing automation comes in the form of liberated time. Automating and streamlining your advancement operations frees up time…

Alumni Boosted Record College Giving in Fiscal 2017

Alumni Boosted Record College Giving in Fiscal 2017

Donations to colleges and universities topped out at a record $43.6 billion in the fiscal year that ended on June 30, according to the Council…

Meet Us in Atlanta: Capture Is Headed to CASE III

Meet Us in Atlanta: Capture Is Headed to CASE III

In just over a week, Capture Higher Ed will be in Atlanta for the 2018 CASE District III Annual Conference. This year’s four-day event, which…

Prioritize Your Development Team’s Time, Energy and Resources

Prioritize Your Development Team’s Time, Energy and Resources

Why do discovery calls get a bad rap? Who doesn’t like calling wealthy strangers to ask if they are still connected to the institution? The…

Audience: What Can Advancement Learn from the Marketing World?

Audience: What Can Advancement Learn from the Marketing World?

The world of marketing has spoken, and they’ve declared that digital advertising is the top dog now. What does this mean for university fundraising? It’s…

Capture Expands Its Marketing Automation Into New Areas of Higher Ed

Capture Expands Its Marketing Automation Into New Areas of Higher Ed

At Capture Higher Ed, we believe higher education is ready for innovation. This means that just pouring more resources into existing channels will not produce better…