Category: University Advancement
Budgeting, Part 2: Stay or Go? Four Tips for Data Driven Travel
March 27, 2018 | University Advancement
Every advancement office wants to be a good steward of university resources. One of the most important annual budgeting items is clearly making the most…
Marshaling Your Marketing Resources: An Example in Outwear
March 16, 2018 | University Advancement
What is marketing automation? When did it start? How does it work? Why does it have so much potential for university advancement offices across the…
Messaging with Meaning — Who Is Reading Your Outreach?
March 9, 2018 | University Advancement
For advancement offices at colleges and universities across the country, the ultimate metric for measuring the effectiveness of messaging comes with a dollar sign. Obviously,…
Tips For Being a Better Fundraiser in 2018
March 5, 2018 | University Advancement
Networking … Continuing education … Better communication … These are among the common threads that fundraising coach Simon Scriver often goes back to when he…
How To Use Marketing Automation To Send Handwritten Notes
February 26, 2018 | University Advancement
One of the biggest advantages of adding marketing automation comes in the form of liberated time. Automating and streamlining your advancement operations frees up time…
Alumni Boosted Record College Giving in Fiscal 2017
February 9, 2018 | University Advancement
Donations to colleges and universities topped out at a record $43.6 billion in the fiscal year that ended on June 30, according to the Council…
Meet Us in Atlanta: Capture Is Headed to CASE III
January 31, 2018 | University Advancement
In just over a week, Capture Higher Ed will be in Atlanta for the 2018 CASE District III Annual Conference. This year’s four-day event, which…
Prioritize Your Development Team’s Time, Energy and Resources
January 17, 2018 | University Advancement
Why do discovery calls get a bad rap? Who doesn’t like calling wealthy strangers to ask if they are still connected to the institution? The…
Audience: What Can Advancement Learn from the Marketing World?
January 11, 2018 | University Advancement
The world of marketing has spoken, and they’ve declared that digital advertising is the top dog now. What does this mean for university fundraising? It’s…
Capture Expands Its Marketing Automation Into New Areas of Higher Ed
January 3, 2018 | University Advancement
At Capture Higher Ed, we believe higher education is ready for innovation. This means that just pouring more resources into existing channels will not produce better…