Why Microsite Tracking Creates Micro Results
Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, the commercial industry has used tracking intelligence to deliver top customer experiences and maximize results. As behavioral intelligence...
Practical and Powerful Digital Strategies for Higher Ed
In the recent webinar, Banish the Buzzwords: Practical and Powerful Digital Strategies for Higher Ed, Capture Higher Ed experts in student recruitment, university advancement and communications came together to discuss how to use digital advertising across all...
Why Days of Giving Coincided With the Rise in Technology
It is all hands on deck for university advancement offices across the country for the annual Day of Giving. We recently outlined six strategies to remember when preparing for the big day and they all share one commonality — technology. Over the past several years, Day...
The Burning Question: Did You Submit Your Matching Gift Information?
Why are matching funds — this often-untapped source of free money for your college or university — so allusive? Why is it such a challenge to get those donors who work for a matching gift company to fill out a simple form and send it to their human resources...
How to Grow a Research Program on Gender and Philanthropy
What does it mean for women? What does it mean for men? What does it mean for women vs. men? Do women and men behave differently? For Dr. Debra Mesch, professor of philanthropic studies at Indiana University-Purdue University in Indianapolis (IUPUI), the role of...
How Foundations Make Data-Driven Decisions … And Expect the Same of You
In a recent interview, Dr. Sue Desmond-Hellman, CEO of the Bill and Melinda Gates Foundation, discussed how data-driven decisions guide the foundation’s activities around the world. “In every way, data drives how we take action,” she told Bloomberg’s Emily Chang from...
