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How to Time the Planned Giving Conversation Correctly

How to Time the Planned Giving Conversation Correctly

As anyone who has worked in fundraising knows, success in planned giving is a matter of timing. If you reach out too soon, the conversation often does not take shape because the prospective donor isn’t ready. If you reach out too late, the conversation likely already...
Study: Half of Wealthy Households Have no Philanthropic Plan

Study: Half of Wealthy Households Have no Philanthropic Plan

A newly published study — The 2018 U.S. Trust Study of High Net Worth Philanthropy — reports that high-net-worth (HNW) households increased the amount they gave on average to charitable causes and organizations in 2017. Dr. Una Osili, associate dean for research and...
How Technology Guides Donor Outreach During A Crisis

How Technology Guides Donor Outreach During A Crisis

An issue with the Greek system … An athletic program under investigation … Faculty members in hot water … Or any of the myriad of issues that require gift officers to manage donor relations through a crisis. Sooner or later, a university advancement...

Reviving Waterville: Colby College Is Catalyst for Downtown Rebirth

Our partner colleges and universities constantly make us proud at Capture Higher Ed. That’s why we were delighted to see the recent multimedia feature on the Chronicle of Higher Education’s website about Colby College and its catalyzing efforts to revitalize downtown...
Capture’s New President Featured in Louisville Business First

Capture’s New President Featured in Louisville Business First

Capture Higher Ed’s Len Napolitano was highlighted, Oct. 2, in Louisville Business First for being named the company’s first-ever president. The Long Island, N.Y., native was officially appointed to the new role on Sept. 4 by Capture’s board of directors. “As...
Gender Marketing: How Men and Women Receive Messages Differently

Gender Marketing: How Men and Women Receive Messages Differently

Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect how companies reach out to potential customers. In the past, research on gender differences has...
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