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Results and ROI: The 7 Powers of Digital Advertising

Results and ROI: The 7 Powers of Digital Advertising

Digital advertising has become foundational to modern marketing, enabling organizations to engage target audiences, increase brand awareness, and drive conversions on a large scale. Coupled with analytics, digital advertising becomes “smart marketing” —...
Launching FAFSA and Corresponding Campaigns

Launching FAFSA and Corresponding Campaigns

In the world of college admissions and financial aid, FAFSA season is one of the most anticipated times of the year. Knowing when to communicate about the FAFSA to prospective students and families can make a big difference, especially following last year’s rollout...
Higher Education and the Presidential Election

Higher Education and the Presidential Election

The 2024 presidential election could have significant effects on higher education, with candidates offering contrasting views on its future. While large policy shifts may be unlikely due to the limits on presidential power, the election will influence issues like...
The 2025 FAFSA: The Newest Approach

The 2025 FAFSA: The Newest Approach

As students, families and colleges prepare for the 2025-26 academic year, significant changes to the Free Application for Federal Student Aid (FAFSA) are underway. After a tumultuous 2024 rollout, the Department of Education is implementing a phased approach to...
The Current State and Future of Graduate Education

The Current State and Future of Graduate Education

Graduate education is facing numerous challenges, from financial instability to rising student debt. Despite these difficulties, the demand for advanced degrees remains strong. What is the current state of graduate education, what the future might hold, and how...
The Stop-Out Problem: Demographics and Trends

The Stop-Out Problem: Demographics and Trends

A recent report from the National Student Clearinghouse (NSC) Research Center reveals a concerning trend in higher education: between January 2021 and July 2022, approximately 2.3 million students stopped out of college, a 2.9 percent increase from the year prior....
Flipping the Cycle to 2025!

Flipping the Cycle to 2025!

Time for the next rodeo! Welcome to 2025 recruitment. This time can be a little funky within the Capture data. Since we are tracking all visitors on your website, you may still see your Fall 2024 students on your DVR. They’re figuring out the campus, housing,...
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