As we covered in our last Capture Connect Webinar, Google Ads can increase your reach because the network is comprised of more than two million websites and apps that reach 90 percent of internet users.
Google Ads are responsive, meaning they use machine learning to let us know what messages and creatives perform the best, allowing us to take that learning and apply it when creating new ads. Aside from maximizing your reach with ad spend, Google Ads are proven to increase identifications and drive traffic to your site.
Want to see how Google ads can work for you? Connect with your Account Executive to learn more!
By Cat Hollands, Client Trainer, Capture Higher Ed