“Display ads are ads that are shown on the articles, videos, or websites that consumers browse. With Google Ads, you may serve your ads on the Google Display Network, a collection of over two million websites that reach over 90% of Internet users across the globe.” – ads.google.com
Capture has broken into the Google network, and we are now deploying content that will have more reach to your prospective students.
During our next Capture Connect client-only webinar, “Google Ads: Become the Search Destination of Your Future Students,” we will talk Google Ads and how they may be beneficial for your marketing efforts. Our Google Ad expert, Tabitha Bower, Capture’s senior digital media strategist, will give an overview of the ads and provide the top 5 strategies you should be implementing this fall. She will explain how these ads may be exactly what you need to add more reach to your campaigns.
Once Tabitha gives us the details on Google Ads, Lauren Gold, Capture’s director of account management, will join us to talk more strategy and uses.
As we begin again and look towards this next recruitment cycle, it is the perfect time to learn about what strategies may help increase funnel and yield. Google Ads may be just what you need.
By Cat Hollands, Client Trainer, Capture Higher Ed