Digital Advertising

The only digital offering fusing behavioral intelligence and predictive analytics – generating more leads 

Capture’s suite of Digital Advertising Solutions are the industry’s only ones combining behavioral data with predictive analytics to generate the results you are seeking.  Whether to drive attendance to a virtual event or to complete a step in the application event; Capture’s team are experts in assessing the data and executing a successful digital advertising campaign on your behalf.  

Targeting

Context makes a conversation compelling. You learn more about your potential students as they engage and interact with your institution. Additional behavioral insights and data points inform and shape messaging into relevant, timely and meaningful interactions that help the student to explore your institution with confidence and clarity.

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IP Targeting

house iconHousehold IP Targeting
IP algorithm that determines the IP address based on a physical address, then used for precise ad targeting to any connected device in that household.

map pin iconGeo-IP Targeting
Capture’s Geo-IP targeting helps you to target your marketing to specific geographical regions by serving ads to anyone browsing on networks within the defined area.

Email Address Targeting

envelope iconEmail Targeting
Client digital ads can be targeted to devices and accounts associated with an individual’s email address.

Digital Advertising, Capture Higher EdSocial Email Targeting
These ads can be distributed across digital ad networks, specifically through social ad networks such as Facebook and Instagram.

Retargeting

Website Retargeting
Industry-leading ad networks are used to deliver digital ads to previous site visitors. Website Retargeted ads will be displayed to your site abandoner as he or she browses the internet. The messages of the ads are custom designed reflect the moment of engagement, your institution’s tone and voice and keep your brand in front of bounced traffic. Capture’s Website Retargeting Ads function across platforms, operating systems and will display on mobile, tablet, laptop and desktop devices.

Social Retargeting
Capture’s Social Retargeting also targets previous site visitors by serving relevant and timely ads. As the name implies, Social Retargeting ads resemble social media posts and are displayed within the Facebook and Instagram ad networks. Increase your reach with refined messaging that speaks directly to socially engaged potential students, their parents and friends after they have left your site.