One of Capture Higher Ed’s partners — a mid-size private, Catholic, liberal arts college located in the Northeast — is making the most out of their Capture tools like email and dynamic content.
The school, which has partnered with Capture for six years to help drive applications and enrollment, reported that 77 percent of its deposited students for the fall 2018 enrollment cycle opened or clicked through an email from Capture. The college also found that 58 percent of prospective students who clicked through Capture’s dynamic content went on to complete an application.
Some of the most effective dynamic content included the Custom Affordability Calculator as well as Quick App and Junior Inquiry forms. The calculator, which allows prospective students to estimate their financial aid, garnered 663 unique impressions and 365 completions for a 55 percent completion rate. The quick apps, which were sent out via email marketing, collected 562 unique impressions with 131 completions for a more than 23 percent completion rate.
To make all of their tools stronger and work more cohesively, the institution utilized Capture Behavioral Engagement (CBE), marketing automation designed specifically for higher education. The software monitors visitor behavior on a college’s website, so admissions counselors can learn more about what prospective students are looking for and send them targeted messages in real time.
The college also used Capture’s Email Marketing and Smart Direct Mail — part of an integrated approach to increase brand awareness and encourage responses and conversions.
By Kevin Hyde, Senior Content Writer, Capture Higher Ed
