Maximize enrollment success by aligning analytics and marketing automation with virtual engagement.
ENGAGE + Conduit by PlatformQ Education
Virtual events are now a cornerstone of an enrollment marketing plan. Unlike traditional in-person events, virtual content enables immediate insight into conversion and enrollment outcomes. Capture Higher Ed has partnered with PlatformQ Education to integrate student data during virtual events into the ENGAGE module of Capture’s Behavioral Intelligence Platform.
With ENGAGE Events, you can harness the power of Conduit, an interactive platform that empowers you to run large-scale online events, live chats, and live streaming across desktop, mobile, and social media, with ENGAGE’s behavior intelligence and machine learning. With ENGAGE Events you tailor student experiences by delivering automated, personalized, 1:1 messaging automatically — when students want it — without additional resources from your team.
Students participating in virtual events on Conduit access the platform with a unique identifier. Conduit and ENGAGE automatically link past engagement with prospects (including anonymous website traffic) with identified prospects by leveraging Capture’s proprietary web analytics tracking.
Engagement with content on Conduit is automatically logged in ENGAGE, enabling your team to incorporate event outcomes into Capture’s key metrics, including:
- Engagement Score (CES)
Engagement score gives you the ability to execute agile communications strategies when the visitor is most engaged with your website by calculating one’s level of interest over a 7-day period. With Conduit + Engage, students engaging with your virtual event content (live or on-demand) have this activity reflected in their CES.
- Affinity Index (CAI)
Affinity Index uses a proprietary algorithm to produce a real-time score based on a cumulative prospect engagement level on your website since the moment of identification. Virtual events have a unique place in the recruitment process. Conduit + Engage enables your team to include participation and consumption of content into their CAI.