Enrollment Success Metrics
Identify prospective students, connect with relevance, reduce your marketing spend per student with results.
Behavior-based enrollment metrics impact every enrollment and marketing professional by improving the speed to relevant conversations and reducing the time to conversion. Behavioral data impacts the success at every level of the organization. Capture’s proprietary algorithms identify leads, calculate a prospect’s level of interest and provide behavior scores to guide counselor actions.
Identify More Students with Capture Inquiries
Capture uses the power of behavioral intelligence to deliver the industry’s highest-qualified inquiries. ENGAGE gathers and delivers inquiries, based on website behavior, into client CRMs on a semi-automated or fully automated basis. Qualifying website behaviors include prospective students filling out progressive ID forms, completing web forms, clicking on emails and more — all of which contribute to high affinity scores.
Capture’s platform and solutions have increased institutional application volume by 20% … providing inquiries from the right students that lead to higher yield!
Speed to relevance = the right applicants.
Engagement Scores and Affinity Indexes are propriety machine learning algorithms which calculate the prospective student’s level of interest and are available for all ENGAGE users. These scores are critical factors when working with your counselors to prioritize their time.
Engagement Score (CES)
Engagement score gives you the ability to execute agile communications strategies when the visitor is most engaged with your website by calculating one’s level of interest over a 7-day period.
Affinity Index (CAI)
Affinity Index uses a proprietary algorithm to produce a real-time score based on a cumulative prospect engagement level on your website since the moment of identification
Daily Visitor Report
Offers speed to engagement. Counselors know which prospective students are most active on your website and where on the website they have been visiting. The Daily Visitor Report (DVR) provides a comprehensive summary of all website activity over the past 24 hours and past 30 days.
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- Unique reports by market segments and counselor assignments
- Downloadable data
- Detailed information on pages visited
- Full browsing history on your website
Capture’s Counselor Alerts provide instant notification to your admissions team when identified visitors are on your website. Messages can be specified by territory and provide a relevant and timely way for your team to assist prospective students in the next steps of the recruitment process.