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Guiding the International Decision Journey with Marketing Automation

Guiding the International Decision Journey with Marketing Automation

A private, liberal arts college in the Northeast United States guided a student located in Jinhae, South Korea on an international decision journey that led to her enrollment in the school’s Master of Divinity program. The decision process spanned three seasons — from...
Connecting Over the Great Outdoors – Carson Newman

Connecting Over the Great Outdoors – Carson Newman

From no response to commitment in one highly relevant email A Carson-Newman admissions counselor, Spenser Smith, had been trying to get in touch with a prospective student for several weeks. He wrote emails and sent texts. He made calls and mailed printed materials …...
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