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Brand Awareness from Capture

Flying International Without a Plane – Colorado State University-Pueblo

Mar 5, 2019

Colorado State University-Pueblo wanted to increase its international student population but did not have the budget to send its admissions counselors jetting around the world to meet with international prospective students. To achieve this lofty goal with their...

Guiding the International Decision Journey with Marketing Automation

Mar 5, 2019

A private, liberal arts college in the Northeast United States guided a student located in Jinhae, South Korea on an international decision journey that led to her enrollment in the school’s Master of Divinity program. The decision process spanned three seasons — from...

Connecting Over the Great Outdoors – Carson Newman

Jan 28, 2019

From no response to commitment in one highly relevant email A Carson-Newman admissions counselor, Spenser Smith, had been trying to get in touch with a prospective student for several weeks. He wrote emails and sent texts. He made calls and mailed printed materials …...

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