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Pushing the Boundaries of Recruitment – Jefferson

Pushing the Boundaries of Recruitment – Jefferson

In the summer of 2018, Thomas Jefferson University was preparing for their second recruitment cycle after their successful merger with Philadelphia University. The admissions team was looking to keep the momentum going. Thomas Jefferson University didn’t historically...
Growing and Controlling Your Transfer Pool

Growing and Controlling Your Transfer Pool

The enrollment professionals at a Christian university on the West Coast knew their transfer recruitment needed a boost. They wanted to create more demand, receive more applications and welcome more mission-fit transfer students on move-in day. How were they going to...
Measuring Engagement – Capture Affinity Index

Measuring Engagement – Capture Affinity Index

Capture Affinity Index (CAI), Capture Higher Ed’s proprietary measurement of a prospective student’s engagement with a school, is not a prediction, but Capture has found that CAI scores do correspond with a prospect’s likelihood to apply and enroll. The more a...

Predicting Success – University of South Carolina

The University of South Carolina wanted a better idea of what their class would look like, so they turned to ENROLL, one of three predictive modelling products within Capture’s Behavioral Intelligence Platform. Capture’s predictive engine uses machine learning to...
Radical Return on Investment – Capture Higher Ed

Radical Return on Investment – Capture Higher Ed

Capture found that partner colleges and universities using ENGAGE, marketing automation technology that is super-charged for higher education, received impressive return on investment. The overall return across the colleges and universities is 40 times of their ENGAGE...
Calculate My Scholarship – Alderson Broaddus University

Calculate My Scholarship – Alderson Broaddus University

Alderson Broaddus University wanted to provide scholarship awarding amounts to prospective students researching programs on the school’s website. Visitors who landed on a custom Capture Landing Page were served an academic scholarship calculator. Read the Full...
Prospecting in Florida – Stetson University

Prospecting in Florida – Stetson University

Stetson University wanted to increase awareness, inquiries, applications and enrollment to their institution with a focus on their Adult Degree Completion (ADC) program. Through a Social Marketing campaign managed by Capture, the university ran ads on Facebook and...

Inspiring Women To Be Leaders – Sweet Briar

Sweet Briar’s first-year enrollment increases by over 40% It was only three years ago that Sweet Briar College announced that it would be closing after more than a century of preparing women to be leaders in the modern enrollment and experiencing “insurmountable...
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