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Prediction Accuracy from Capture

Measuring Engagement – Capture Affinity Index

Measuring Engagement – Capture Affinity Index

Capture Affinity Index (CAI), Capture Higher Ed’s proprietary measurement of a prospective student’s engagement with a school, is not a prediction, but Capture has found that CAI scores do correspond with a prospect’s likelihood to apply and enroll. The more a...

Predicting Success – University of South Carolina

The University of South Carolina wanted a better idea of what their class would look like, so they turned to ENROLL, one of three predictive modelling products within Capture’s Behavioral Intelligence Platform. Capture’s predictive engine uses machine learning to...
Music to Our Ears – Biola University

Music to Our Ears – Biola University

Biola University needed to increase interest in its music programs, so Capture Higher Ed produced a toaster, a small ad that rises from the bottom of the screen (like toast!). The toaster was dynamically served to anonymous visitors on the university’s music web pages...
‘Pop-over’ for a Visit – Dominican College

‘Pop-over’ for a Visit – Dominican College

Dominican College used ENGAGE, Capture’s marketing automation designed for higher education, to serve a pop-over reminding non-applicants and anonymous visitors about opportunities to visit campus. A pop-over is an ad that dynamically pops over a webpage based on...
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