Maximize Your Budget with Financial Aid Modelling

Behavioral Intelligence Platform: AID

Increase enrollment while saving resources

financial aid iconOptimize financial aid spend.

Control the amount of discretionary financial aid to award each student while meeting enrollment targets.

books and up arrowIncrease class, maximize retention.

Adjust spend and distributions while staying under your aid budget.

calculator iconCalculate tuition, aid and discount rates.

Accurately calculate tuition revenue amounts, total aid spend and discount rates for your current set of admitted students in real time.

crystal ballFree staff from complex predictions.

AID is managed by a data science team and uses machine learning to optimize financial aid awards and increase enrollment.

47 More Deposits

Guided by the AID model, the university provided an extra $2,000 to the 150 students most likely to enroll.

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40% Increase

Sweet Briar’s first-year enrollment increases by over 40% and predictive modelling helped identify students.

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$400,000 Boost

The school boosted its net tuition revenue by an estimated $400,000 compared to other strategies.

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Power and Control

AID, one of three predictive modeling products within the Behavioral Intelligence Platform (BIP) is managed by a data science team, optimizes financial aid awards and increases enrollment by using machine learning.

AID gives colleges and universities the power to build financial aid models that go beyond traditional, inefficient matrix-based aid structures and the control to optimize the amount of financial aid to award each student.

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student taking notes

AID includes:


Real-time predictions as students move through the funnel. 


Interactive Dashboard with studentlevel reporting.


Machine Learning Models incorporating thousands of variables.

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Data Science

AID is a managed service. The Capture professionals who will help you get the most out of AID include your:

  • Data Scientists and Analysts: To run the predictive engine that creates your AID models, leveraging your institutional and public data sets to help you better maximize your financial aid resources.
  • Account Executive: Enrollment experts who serve as the primary contact to create your strategies, assess your performance metrics, and guide the building and implementation of your Partner Success Plan.
  • Project Manager: To ensure efficient approval, launch and optimization of the campaigns suggested by your AID model.
Capture Higher Ed