The 2020 Pandemic causes mass disruption in the normal operation of enrollment management offices worldwide. As COVID-19 spreads throughout the country, those on campuses respond by decentralizing and establishing practices that get them into contact with their macro audiences. Sands shift constantly and Capture provides resources along the way.
Predictive Models in Unpredictable Times
Let’s be real. We don’t know what we don’t know. Predicting anything in the future is difficult. It is especially complex when factors existing outside of your data can have a substantial influence on future behaviors.
Several months after campuses closed, enrollment managers are now deep into their 2021 recruitment cycle planning. There is a feeling among many that the days of playing defense must end.
Blog Posts
How to Engage Graduate Prospects During COVID-19
Graduate recruitment and admissions teams throughout the country are shifting to remote work … or are preparing to do so. These three things are critical to ensure you are positioned to respond to graduate prospects in meaningful and relevant ways.
How Are Graduate Enrollment Teams Responding to COVID-19?
As news about the impacts of COVID-19 change daily, how are graduate enrollment management teams responding? Here are some ways recruitment, application processes and other procedures are changing across the United States.
Capture Data Analysis: How Will COVID-19 Affect Fall 2020?
Two of the defining characteristics of the COVID-19 pandemic are the scale and the level of uncertainty. As for the scale, every person and industry on Earth is affected. Higher education is no certainly exception to this.
Podcasts
Innovations of Necessity: A Virtual Renaissance in Higher Ed
Colleges and universities are experiencing massive disruptions in the way they create and deliver value to the members of their communities. These changes require innovation by necessity in almost every aspect of the higher ed ecosystem.
Maximize Virtual Engagement During COVID-19
Institutions nationwide are implementing social distancing policies, restricting campus events, shifting instruction online and taking other important measures to mitigate the impact of COVID-19.
College-bound students are facing a new reality. Their worlds have changed, and with that change, comes shifts in desires and needs for college. Decisions that were already made rapidly become new decisions to make, and as such, these students need to hear from you anew. Now is the time to reconnect with those who you thought were lost to you. Let them know you hear them and welcome their renewed college search.
Build and Engage Your Growing Transfer Audience
When the changes were made to the NACAC code in September 2019, enrollment professionals everywhere knew that it would impact the transfer market. They imagined an environment that would be more competitive, even longer in duration, and potentially a higher risk for retention of current upperclassmen.
Several months after campuses closed, enrollment managers are now deep into their 2021 recruitment cycle planning. There is a feeling among many that the days of playing defense must end.
5 Rules of Reengagement
Aspiring graduate students can take a long time to decide that now is the time to attend graduate school. Often, graduate admission offices can have prospects sitting in inquiry status for months, even years!
How do we keep these long-incubating inquiries engaged? What can we learn from those applicants that never completed their application process? How do we determine who is ready to take the next step?
Here are 5 ways to reengage and energize your stagnant funnel.
Blog Posts
Reengaging Your Grad Prospects – BONUS RULE!
During taping of a companion video for the white paper, 5 Rules of Reengagement: How to Energize Your Graduate Prospects, Capture Director of Graduate and Online Initiatives Jack Klett added a bonus rule!
Connecting with the Stealthy Online Student
According to some estimates, there are more than 23 million students in the United States who have some college credit but are not enrolled. More than ever students are looking to online programs.
Webinars
Tips to Boost Your Graduate Recruitment
How should graduate recruitment and enrollment marketing professionals leverage social media and e-marketing to assist in their important work?
Seek & Deploy: Modernizing Graduate Student Search
Traditional graduate student search is no longer working. But that’s okay because we now have powerful new tools to optimize the search for future graduate students.
In the wake of the pandemic, there is a bi-modal effort required in the enrollment profession. While admissions offices re-establish the value of their institution in the minds of admitted and deposited students — to prevent melt and build yield conversions — they will simultaneously be required to court an audience of potential prospects that are now seeking new options in light of the crisis.
Looking at Yield 'Plan B' Amid COVID-19?
Enrollment managers across the country are moving to “plan B” as the yield and spring visit season have been turned on their proverbial heads by Covid-19.
Several months after campuses closed, enrollment managers are now deep into their 2021 recruitment cycle planning. There is a feeling among many that the days of playing defense must end.
Blog Posts
Imagining July 1 … and Asking Questions
Considering the current circumstances, I cannot help but think that July 1 will have scenarios and situations that are somewhat, if not drastically, different in 2020.
5 Questions About Your Unique Summer Melt Scenario
In the recent webinar Capture stressed that enrollment offices across the country have challenges unique to their institution when it comes to summer melt.
Increase Conversions By Communicating in the Moment
How many times do we plead with high school seniors to avoid the dreaded senioritis and maintain focus and urgency through their final year of high school?
Student Search: Dealing with the Dwindling Name Dilemma
"Student search is not a viable tool in the long run. With schools going test optional, students aren’t going to take tests as much anymore."
Providing New Graduates a 'Dignified Soft Landing'
We sat down with Jack to discuss the 5 Rules of Reengagement, especially the new Bonus Rule revealed during his latest webinar.
Webinars
Relationships Matter: Using Data to Increase Graduate Enrollment
The more a prospective graduate student feels a personal connection to an institution or academic program, the more likely that student is to enroll and retain.
Frozen in Place: What Are You Doing To Prevent Summer Melt?
You and your team have worked hard all year to secure the incoming group … NOW it’s time to make the final push to lock down your Fall class.
Resume your long-term enrollment planning with the benefit of learning from the past few months. What unique ways has recruitment and enrollment benefitted from the innovation of virtual connection? What will you keep and integrate as you chart your recruitment and enrollment future?
Using Geographic Data to Inform Graduate Recruitment Strategy
Capture Higher Ed is excited to team up with Dr. Nicole Hall from the School of the Art Institute of Chicago who will share her innovative, data-driven techniques.
Several months after campuses closed, enrollment managers are now deep into their 2021 recruitment cycle planning. There is a feeling among many that the days of playing defense must end.
Blog Posts
Why Higher Ed Needs a 60-Year Curriculum
The traditional higher education model is unsustainable because people are no longer living lives that include three distinct stages: education, work and retirement. This means colleges and universities need to rethink how they serve students.
Capture’s Behavioral Intelligence Platform: ENGAGE
When Capture introduced its Behavioral Intelligence Platform during the 2019 NACAC National Conference in September, it may have led to the question: What happened to Capture Behavioral Engagement (CBE)?
Start the New Decade with ‘The Call to Adventure’
Early last year, as Capture Senior Content Writer Sean Hill was researching instructional videos online, he stumbled upon billionaire Ray Dalio, the incredibly successful hedge fund manager and philanthropist.
Podcasts
Higher Ed & Sustainability
Colleges and universities are experiencing massive disruptions in the way they create and deliver value to the members of their communities. These changes require innovation by necessity in almost every aspect of the higher ed ecosystem.
Innovations of Necessity: A Virtual Renaissance in Higher Ed
More than ever, colleges and universities are leveraging creativity to continue to offer value to their students, faculty and community stakeholders.
