Marketing Automation and Digital Advertising Built for Graduate Recruitment
Why ENGAGE?
Engagement is vital to recruiting, enrolling and retaining graduate students! ENGAGE, the marketing automation product in Capture’s Behavioral Intelligence Platform, allows you to engage quickly, with the right message and through the appropriate channels.
More than ever, prospective graduate students expect rapid responses to their inquiries. This expectation heavily influences decisions to enroll.
In fact, 61% of graduate students attend the institution that responded to them first. That first engagement lays the foundation for the relationship forged between the prospect and the institution. The engagements that follow build and cultivate that relationship.
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Potent Combo
Take your GPS marketing to the next level with ENGAGE and Digital Display Adverting (DDA).
Prospective graduate students can be elusive and unpredictable. This isn’t their first college search, so they shop your programs online — and then often apply out of thin air! So how do you influence their behavior?
The answer: through Digital Display Advertising and ENGAGE — a potent combination Capture clients have used to increase their graduate pool size by up to 33 percent.
- Does your digital marketing allow you to track what your prospective graduate students are researching on your website?
- Does it let you know what pages they are visiting and returning to, and then give you the ability to deliver helpful information to them in real-time?
Digital Display Advertising increases new and repeat website visitors. ENGAGE’s behavior engagement identifies and communicates with visitors while they are on your site — and after they leave — to influence and help with the next step in their enrollment journey.
Igniting Graduate Applications at Jefferson
Jefferson (Philadelphia University + Thomas Jefferson University) wanted to increase applications for one specific graduate program: Architecture. The university used dynamic content — in this case a pop-up — which was served to identified graduate architecture leads and anonymous visitors who had been on two or more of its College of Architecture pages.
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