Behavioral Intelligence is Revolutionizing Graduate and Non-Traditional Student Recruitment
Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online? This creates challenges for both identifying and engaging with prospects who have already experienced the enrollment process in undergrad. With under-performing search strategies and underfunded efforts, graduate recruitment teams require more time and resources than are typically available to successfully bring in their graduate prospects.
The good news is that you have enough prospective graduate students visiting your website to meet your enrollment goals. And these prospects are engaging actively with your institution right now! Capture’s Behavioral Intelligence Platform enables you to create personalized, relevant content targeting these potential students through a variety of channels based on these interactions.
The Capture Difference
Capture’s Behavioral Intelligence Platform for graduate programs identifies prospective students, automates personalized dynamic content and provides real-time analytics with funnel attribution. ENGAGE, the marketing automation product on the platform, is a managed service that acts as a team of virtual counselors. Using data and engagement metrics from each prospective graduate student’s interactions, ENGAGE provides personalized student profiles to your counselors showing the student’s progression throughout the entire enrollment decision journey. This gives you the power and control needed to deliver highly targeted, personalized and timely outreach.
Igniting Graduate Applications at Jefferson
Jefferson (Philadelphia University + Thomas Jefferson University) wanted to increase applications for one specific graduate program: Architecture. The university used dynamic content — in this case a pop-up — which was served to identified graduate architecture leads and anonymous visitors who had been on two or more of its College of Architecture pages.
Distinct Strategies and Powerful Results
No two graduate programs are the same. A tailored approach is required to ensure messaging is relevant and engagement with prospective students is maximized. By working together, our teams define the proper mix of solutions, services and success metrics to execute your graduate recruitment and enrollment strategies. Partnering with Capture provides solutions to your greatest recruitment and enrollment challenges whether it’s inquiry, application or enrollment generation.