Ashley applied, got accepted, and enrolled, but her journey didn’t follow a preconceived trail set out by the admissions team. She traveled her own “desire path” to enrollment. Understanding these “desire paths” is key to boosting yield and controlling melt.
From website visits to financial aid reminders and housing to-do’s, every touchpoint can influence Ashley’s decision. See how you can use behavioral intelligence to support students like Ashley every step of the way along their preferred paths to enrollment.
Students don’t follow a straight line to enrollment. They carve their own “desire paths,” engaging with your website, emails, and outreach in ways you might not expect.
The key to improving yield? Understanding those behaviors and delivering the right message at the right time.
Find out how institutions like yours are using behavioral intelligence to turn unseen engagement into real enrollment impact. Let’s talk about how Capture can help you do the same.
