INNOVATE, Capture Higher Ed’s free virtual conference for higher ed marketing and recruitment professionals, will stream on all major platforms June 22 and 23, 1-4 p.m. ET. This year’s agenda is packed with insightful and inspirational keynote sessions, panel discussions, and presentations addressing the most pressing issues facing enrollment management and higher ed marketing.
Recruitment and marketing roles are turning into high-stress, high-demand, high-wire acts. INNOVATE’s lineup is designed to help you find your professional balance. See what we have planned!
Day 1 – June 22
1:10 – 1:50 p.m. – Opening Keynote: The Top 10 Issues in Admissions
As Founder and Editor of Inside Higher Ed, Scott Jaschik explores the issues that are emerging in higher education and those that are coming back around. You will leave this session with a clear sense of what issues are in play at your college — and in higher education at large.
2 – 2:40 p.m. – Running the Rapids: Ed Tech Options for Enrollment Management
During this session, Andy Johnson, Vice President of Enrollment Management at Friends University, will share his findings from an independent research project on the landscape of educational technologies available to enrollment management professionals. The goal of this session is to help EM colleagues wade through the sea of options available by grouping them and providing short value propositions on some of the key technologies in the marketplace.
2:45 – 3:15 p.m. – More Personalized than Your Grandma’s Tomato Sauce
Personalization is an exhausted term in higher ed marketing and recruitment. All experts encourage us to personalize our outreach, counseling, and communication to each prospective student, alum, and constituent. However, with staff shortages, disjointed data points, and disparate technologies, achieving this much-needed personalization has never been more difficult … especially when you consider ALL the other things higher ed marketing professionals must do. What if it were possible to communicate what your audience needs, when they need it, without committing to a massive undertaking? If this sounds too good to be true, this session is for you.
3:15 – 3:50 p.m. – Parent Outreach Made Easy
Reaching out to the parents of your prospective students is a key element of any recruitment plan. In this session, Laura Rudolph, Director of Enrollment Communications at Transylvania University in Lexington, Ky., will outline her team’s simple, effective strategy for parent outreach. Hear how Transylvania started parent communications including surveys and Slate mailing groups. Also, find out more about today’s parents, how to get in touch with them, what you should be saying to them, when you should be saying it, and what mediums you should use.
Day 2 – June 23
1:10 – 1:55 p.m. – Keynote: A Presidential View – Finding the Institution’s Balance
From implementing institutional initiatives, to making enrollment and marketing changes, to reimagining one’s day-to-day routine, striking institutional balance is a challenge for any university president. Join Carroll University President Dr. Cindy Gnadinger for a Q & A session on how she has applied lessons learned from profound experiences such as leading the closing of an institution, transforming an institution during a pandemic, and battling cancer, into a decision-making process beneficial to any leader. The 45-minute dialogue will focus on creating enrollment success within an ethos of balance while surrounded by intense external forces of chaos and stress.
2 – 2:40 p.m. – Measure the Impact of your Enrollment and Marketing Tech Stack
How does your tech stack … stack up? We all use an increasing myriad of technologies and vendors to meet our enrollment goals, but what’s really impacting our outcomes the most? What’s the influence of each tactic on prospective student behavior? How effective is each tactic in driving identification, conversion, and enrollment? How can you even possibly measure and manage all this data and complexity? During this panel discussion, several leading enrollment management technology and service providers will share information on how they measure their impact on prospective student behaviors and actions. We’ll also introduce new solutions and integrations from Capture that form the foundation of an ‘Intelligence Dashboard’ to help give enrollment leaders insight into this complex and important issue.
2:45 – 3:20 p.m. – The Convergence of Behavioral and Emotional Intelligence
There has never been a more digitally native generation than Gen Z. Most of these young people have enjoyed classroom access to the internet and digital technology from their earliest grades. On average, they spend almost 10 hours a day online! Now, as they search for the right college or university, it is vitally important for you to understand how prospective students feel about your institution and behave as you connect with them through digital strategies. During this session, you will learn how Duquesne University uses emotional and behavioral intelligence to develop messaging that creates stronger and faster affinity for their institution.
Award-winning journalist and New York Times best-selling author Jeffrey Selingo has written about the important issues facing higher education in such books as College (Un)bound (2013) and There Is Life After College (2016). In his latest book, Who Gets In & Why (2020), he was allowed to “embed” himself in admissions offices across the country for eight months and study the topic of enrollment management as deeply as anyone. In this INNOVATE closing keynote, Selingo sits down with Capture CEO Leonard Napolitano to talk about what he learned while researching what Frank Bruni of the New York Times calls, “One of the most nuanced, coolheaded examinations of the admissions process that I’ve read.”
Don’t miss INNOVATE 2022! Register today.
