Fostering community and innovation is the motivation behind INNOVATE 2024, Capture Higher Ed’s free virtual conference for recruitment marketing leaders and professionals, coming this Oct. 16 and 17. In that spirit, organizers have convened two excellent panel discussions — one focused on university marketing, the other on enrollment management.
The Day 1 panel, “A Seat at the Table: The Evolving Role of Marketing in Higher Education,” will look at the dynamic landscape and growing importance of higher education marketing.
Moderated by Capture Client Trainer Cat Hollands, the panel will include:
- LeAnn Hughes, Vice President of Enrollment and Marketing, Illinois Wesleyan University
- Paula Gower, Associate Vice President of Marketing and Communication, Oklahoma Baptist University
- Vince Ricco, Head of Marketing and Communications, Fordham Graduate School of Education
From navigating the digital transformation to building strong brands, the panelists will talk about how institutions are adapting to new marketing challenges and opportunities? They also will discuss ideas and strategies around elevating an institution’s marketing efforts and driving enrollment success.
Day 2 Panel
After hearing from the marketing side on Day 1, INNOVATE turns the floor over to the enrollment side the second day with the panel discussion, “Enrollment Leaders Unfiltered: Insights into Today’s Complex Landscape.”
Moderated by Capture Senior Enrollment Advisor Anna Miner, the panel will include:
- Chevy Freiburger, Vice President for Enrollment Management and Dean of Admission, Central College
- Stacy Ledermann, Assistant Vice President of Admissions, St. John Fisher University
- Leah Beth Hubbard, Director of Undergraduate Admissions, Lenior-Rhyne University
This panel will go deep into the challenges and opportunities facing higher education recruitment today. They will talk about how institutions are adapting to evolving student expectations, emerging technologies and economic uncertainty while also offering practical ideas around building a more resilient and effective enrollment strategy.
Register Today
INNOVATE 2024 will be Wednesday, Oct. 16, and Thursday, Oct. 17, from noon – 4 p.m. ET. You can register for the conference here. If you are unavailable to attend those days, go ahead and sign up anyway. We will send you recordings of the sessions at the conclusion of the conference.
