As a Louisville-based tech startup working in higher education, Capture Higher Ed is eagerly anticipating the arrival of the NACAC 2019 National Conference to its Kentucky home. From the company’s sponsorship of the Learn Booth to its highly anticipated party at a bourbon distillery, Capture is pulling out all the stops for the industry’s largest and most important conference, which will set up shop at the Kentucky International Convention Center, September 26-28.
Look for Capture at Booth #560 on the Exhibit Floor!
Since 2011, Capture has designed and implemented innovative marketing platforms and services for higher education recruitment and enrollment management, helping colleges and universities recruit students more effectively. Capture also added university advancement offices to its list of partners in 2017.
Capture’s Behavioral Intelligence Platform includes marketing automation specifically built for higher education and the first comprehensive predictive engine in the industry. The company has served hundreds of universities and programs across the country and can’t wait to meet many more at this year’s special 75th anniversary NACAC National Conference.
The Learn Booth
As a company with innovation in its DNA, Capture could not be more excited about sponsoring this year’s Learn Booth at NACAC 2019. Located near the Exhibit Hall entrance, the Learn Booth, which accommodates about 75-100 attendees, will be the scene of a full itinerary of educational sessions and demonstrations.
One of those sessions — Behavioral Intelligence: A Case Study Showcase — will be hosted by Capture’s very own Heather Mueller, vice president of enrollment solutions. The session will be Friday, Sept. 27, from 12:10 to 1:10 p.m. Lunch will be served.
Heather will be joined by LeAnn Hughes, vice president of enrollment and marketing at Illinois Wesleyan University, for a mixed format, 60-minute presentation on how Behavioral Intelligence is changing the way enrollment leaders identify opportunities and measure success for undergraduate and graduate admission strategies.
This session will introduce the power of Behavioral Intelligence marketing methodologies through real-world examples — case studies — of how universities are achieving their goals. An interactive panel discussion will follow the case study presentations.
After this session, enrollment managers will have valuable insight into:
- Identifying the metrics that will lead to success;
- Capturing the attention of today’s distracted, fickle applicants;
- Creating engaging first impressions that increase inquiry submissions by 10%;
- And converting 20% of click-throughs into submitted applications.
Whatever sessions you attend, Capture hopes you visit the NACAC Learn Booth as often as possible!