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Bounce Back? Capture Clients Up in Deposits Compared to Last Year 

Bounce Back? Capture Clients Up in Deposits Compared to Last Year 

After 2020, when schools were down about 10 percent in average enrollment, 2021 is shaping up to be a bounce-back year for most of Capture Higher Ed’s client schools. With less than a month to go until the traditional May 1 deposit deadline, two-thirds of our institutions are up in deposits compared to last year at the same point in time. 

According to admit counts by client as of March 26, Capture’s median partner is up 12% in deposits. Deposits year-over-year are a good comparison, but a better one is how our enrollment predictions are looking. For schools with an ENROLL model, the median change in predicted enrollment is 8%. 

Enrollment modelcan tell us where schools need to focus on yield efforts. Some of them are strong in admits, they’re just struggling to get those students to deposit.

Their ENROLL model can point them toward the students who are most likely to enroll but haven’t deposited yet. These are the students they should focus their communications efforts toward. Their AID model can point them toward the students where they should give additional financial aid to drive enrollments. 

Look Close to Campus 

A month ago, we reported the surprising fact that admitted students are actually coming from farther away from campus than last year. As we move into yield season that trend has held up. Students are coming from about 3.5 miles farther on average compared to last year but about .5 miles closer to campus than in 2019.  

As schools are looking to shore up deposits, they should look to their backyard for potential students. 

By John Foster, Data Scientist, Capture Higher Ed

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