Capture Higher Ed’s new technology integration with Slate by Technolutions allows colleges and universities to receive Capture Behavioral Intelligence data and engagement scores on prospective students into the Slate CRM quickly and seamlessly.
What does it mean for our shared clients?
- Identifying more prospective students.
- Generating higher conversion rates.
- And the ability to access the data they need to enroll their next class of students.
At Capture, we have deployed our Behavioral Intelligence Platform at hundreds of post-secondary institutions and programs to empower the student enrollment journey — helping institutions increase enrollment while reducing their marketing spend per student. Through the Slate integration, prospective students’ engagement scores and other behavioral data elements can be leveraged from Slate’s Research Configuration Library.
Automating Internal Processes, Driving Enrollment
A huge benefit of the integration is the ease of receiving prospective student data into Slate. This allows Slate users who also use Capture to automate internal processes that drive successful enrollment and streamline engagement.
ENGAGE, the marketing automation module within Capture’s Behavioral Intelligence Platform, identifies prospective students based on interactions with the website and other digital assets. With behavioral data, Slate institutions receive the industry’s most high-intent inquiries. Each inquiry is associated with an affinity score based on behavioral data to prioritize outreach. This robust scoring process is used on all inquiries for a campus.
Capture’s platform and solutions have increased institutional application volume by 20 percent — providing inquiries from the right students that lead to higher yield.
Besides seamless, near real-time reception of Capture inquiries and engagement scores into Slate, the new integration with the CRM:
- Replaces manual file processing
- Increases efficiency
- Reduces the risk of human error and data corruption
- Optimizes data points
- Offers near real-time data synchronization between the systems
Slate Preferred Partner
Capture is a proud member of the Slate Preferred Partner Program, a network of organizations that share a commitment to support transformational effects on the world of higher education.
The Slate Preferred Partner Program recognizes organizations that integrate with Slate and offer implementation support. As a Slate Preferred Partner, we have a deeper understanding of the Slate product functionality and processes and have gained access to a variety of resources and insights into best practices.
Capture is now listed in a directory available within all Slate databases. Institutions looking for supplemental Slate support and integration services can use the directory as a resource and have confidence in knowing each participant has been vetted by Technolutions and approved for participation.
Our integration with Slate is just the latest way we at Capture are helping schools prioritize the prospective students they should be focusing their attention and resources on — empowering them to identify, convert and enroll their next and best class of students.
Contact Capture today to find out more about our major integration with the Slate CRM.
By Matt Smith, Chief Operating Officer, Capture Higher Ed