As universities across the country continue to grapple with disruptions caused by the COVID-19 pandemic, Capture is redoubling its commitment to higher education by introducing a new outcomes-based pricing model to support the recruitment and enrollment management needs of institutions. The model allows select universities to partner with Capture through a pricing model that balances risk and rewards performance.
“The institutions we work with are more than our clients — they are our partners — and we are on this journey with them,” says Capture CEO Leonard Napolitano. “These unprecedented challenges will impact the industry far beyond 2020, and Capture is stepping up to share the risk. Like all of our partner universities, institutions that use Capture’s new outcomes-based pricing model for higher education can expect an enrollment strategy that is confidently executed with measured, actionable success metrics.”
Through the new pricing model, fees to Capture will be driven by transparent and mutually agreed upon results. Universities will be able to:
- Identify students who do not engage in traditional channels.
- Engage prospects virtually and relevantly.
- Amplify current staff capacity with Capture’s team of experts.
- Use predictive models to ensure engagement with the right students.
- And much more.
The Capture products and solutions included in the outcomes-based pricing model are:
Search Consulting: Search Predictive Model uses historical applicant features to pinpoint the most successful markets and the right fit prospects.
Behavioral Email Series: Dynamic, behavioral-based email strategy that delivers the right message at the right time.
Digital Advertising: From email targeting to leveraging social platforms such as Facebook and LinkedIn.
ENGAGE: Automated, personalized and timely engagement with prospect identification.
APPLY: Application predictions that integrate machine learning and marketing automation.
“Creating new, better ways to engage with prospective students using our Behavioral Intelligence Platform is what we do every day at Capture, but this moment in higher education requires innovation on every front,” Napolitano says. “We must apply that same lens to the relationship between the institution and our company so we can effectively navigate these challenges together.”
Download this pdf to learn more about Capture’s new outcomes-based pricing model!