Capture is teaming up with fellow Ed tech company, PlatformQ Education, to enhance the online experiences of prospective students who are evaluating and enrolling at universities across the country.
Capture’s Behavioral Intelligence Platform and PlatformQ’s Conduit online engagement platform give colleges the ability to strengthen student outreach, maximize online event attendance and streamline other critical enrollment activities. Institutions using the platforms together for marketing automation and online event management experience higher attainment of student recruitment goals.
“Capture and PlatformQ share in the belief that universities must meet prospective students where they are online, with personalized and measured actions,” says Capture CEO Leonard Napolitano. “This is how institutions can best help students make their most informed college decision.”
He adds: “Capture and PlatformQ also believe universities deserve platforms supported by teams of enrollment marketing experts, focused on their institution’s goals.”
Capture’s ENGAGE, the marketing automation product within the company’s Behavioral Intelligence Platform, aligns a prospective student’s college website browsing activity with customized, triggered dynamic content, encouraging them to take the next step in their decision process. This often includes attending online events.
PlatformQ’s Conduit seamlessly continues the prospect’s interactive journey via an institutionally branded online, live and on-demand event platform where students interact, gather information and ask admission counselors questions.
The need to digitally connect students with university representatives is critical amid the disruptions caused by the COVID-19 pandemic. Capture’s ENGAGE and PlatformQ’s Conduit link prospective student behavior on university websites to actions taken during virtual events. By incorporating the two platforms within their enrollment strategy, universities are:
- Conducting focused prospect outreach based on real-time behavioral data;
- Maximizing online event attendance and attribution;
- Experiencing increase in yield rates across all populations.
In November, Conduit hosted ‘Why Suffolk,’ a webcast for mutual Capture partner Suffolk University that focused on students who had not yet completed their application for admission, explains Gil Rogers, Executive Vice President of PlatformQ Education.
“Attendees engaged with live content on the Conduit platform,” Rogers says. “Throughout the next two months, more than 70% of student attendees had started or completed their application, with over 50% being admitted for fall 2020. Being able to track and influence a student’s next steps through Capture’s ENGAGE allows institutions to answer the question, ‘What happens to the student after the online event?’”
Capture and PlatformQ will host a webinar on Wednesday, May 20 from 2-3pm ET (Conduit + Capture: Maximizing Opportunities for Audience Impact) that will illustrate for enrollment leaders how they can:
- Support maximum identification of prospects to inform follow-up marketing and communications;
- Drive the highest attendance of online events through integrated marketing activities between both platforms;
- Maximize ROI by aligning activity data to ensure your team is focused on the right prospects at the right time;
PlatformQ will also participate in Capture’s Innovate USA, a free, 3-day virtual conference bringing together industry experts, enrollment leaders, Capture pros and even a fire-eating data scientist to guide enrollment leaders to success through these unprecedented times. PlatformQ’s presentation is titled “What Happens Now? Maximizing Your CRM to Deliver on Increasing Online Engagement” and will be presented by Gil Rogers, Executive Vice President, PlatformQ on Tuesday, June 9.
For more information about using Capture and PlatformQ to achieve your enrollment goals, get in touch today.