ENROLLMENT MARKETING Pathways · DYNAMIC CONTENT
Drive the right action every time prospect visits your site
When prospects show intent, AI connects the dots to trigger behavior-informed pop-up ads, images, and automatic email follow-ups that adapt to each student’s interests and funnel stage in real time.
Individualize the prospect experience in real time.
Work with our team of strategists to set the rules and goals for your campaigns, then let Capture’s trusted behavioral intelligence ensure the right prospect sees the right content at the right time.
Types of Dynamic Content
Convert prospects 3x faster with smarter forms
Instead of showing inquiry forms to prospects who have already inquired, show them their next logical step. Progressive Identification Forms (PID Forms) are get smarter every time they interact with a prospect, and they only deploy when needed. Data shows that colleges using Capture move prospects from anonymous visitor to high-intent inquiry 3x faster than traditional platforms. You can dive deeper into Progressive Forms here.
Meet prospects where they are in the funnel
Popovers and Toasters are on-site calls-to-action that logically deploy based on behavioral and CRM data. That means prospects visiting your website see the right nudge to move them through the funnel, every time. Using Popovers and Toasters, you’ll easily target specific audiences or anonymous visitors with unobtrusive web campaigns proven to convert.
Strike while the iron is hot
Most of marketing is simply reaching the right person at the right time — and Triggered Emails help you do just that! Use Triggered Emails to send a highly-personalized, automated email that’s shaped based on behavioral data, CRM data, and recent website activity.
Deliver more relevant content, even for anonymous prospects.
Use Dynamic Content to ensure website visitors see the content most relevant to them, even if they’re anonymous. Capture’s platform begins monitoring behavior and interests pre-conversion, so even anonymous returning visitors see content that’s relevant to their behavior and interests.
Rest easy with white glove full service management.
We create and delivers all Dynamic Content assets directly into the platform, so your team isn’t burdened with creative and build. A built-in approval process keeps every asset on-brand.
“Dynamic Content highly suits our interest in courting and nurturing students through the funnel based upon the level of their engagement with our web content.”
– Javier Garza, Vice President Enrollment Management
Tarleton State University
Make your website adapt to every student
Request a demo to learn how dynamic content can help you reach your enrollment goals.