BEHAVIORAL Intelligence PLATFORM · Predictive Models
Build and shape your next class with precision
Combine advanced machine learning with real-time behavioral data to achieve unmatched accuracy and insight into the students most likely to apply or enroll at your institution.
Find your highest-probability prospects
Capture combines historical outcome data with real-time engagement reporting and updates predictions as prospects engage over time, so your team is always prioritizing and reaching the right prospects in your pool.
Identify the students most likely to apply
Minimize uncertainty through visibility into your inquiry and suspect pools with the APPLY model, which scores every prospect on application likelihood with 99% accuracy. Every prospect is sorted into a decile based on their likelihood to apply, and that data can be activated in Capture and in your CRM to filter campaign audiences and focus your outreach.
Identify the students most likely to enroll
Empower your entire team to make data-driven decisions and confidently build your next class — the ENROLL model predicts enrollment likelihood with 98% accuracy. Every prospect is sorted into a decile based on their likelihood to enroll, and that data can be activated in Capture and in your CRM to filter campaign audiences and focus your outreach.
Identify the markets most likely to drive enrollment growth
Focus limited travel budget and counselor time with the TravelR model, which combines historical enrollment data with demographic and geographic signals to rank the markets most likely to drive strategic enrollment growth. Every market is scored on rep-travel priority, and that data can be activated in Capture and in your CRM to plan counselor routes, prioritize travel budget, and focus recruitment where it will have the greatest impact.
The only predictive modeling that combines historical data and real-time behavior
Other predictive models stop at historical data. Capture’s models integrate your institution’s historical application and enrollment data with real-time behavioral intelligence.
99%
Accuracy identifying students most likely to apply
98%
Accuracy identifying students most likely to enroll
Real-time
Predictions update as students interact with your institution.
Invest in your highest-probability prospects
Redirect search spend, digital ads, direct mail, counselor outreach, and travel to the students most likely to apply or enroll.
Move from static models to real-time action
Predictions continuously update as students interact with your institution online, keeping your team aligned with the latest signals of interest.
Models backed by experts, not just algorithms
Our data scientists, analysts, and strategists become an extension of your team, helping you translate insight into action.
“The insights and predictions we are provided have helped us make data-driven decisions on how we spend our time and resources.”
– Kelly Clawson, Associate Director of Integrated Marketing
George Mason University
“Their enrollment modeling has been helpful as we project students. I have seen significant growth over the years when it comes to our partnership.”
– Kyle Nixon Dean of Admissions
University of Memphis
Model your
next class
Get a demo to see how our predictive models work as a piece of our Enrollment Marketing Platform, powered by Behavioral Intelligence.