BEHAVIORAL Intelligence PLATFORM · Priority Scores
Instantly connect with your most engaged prospective students
Transform prospect behavior into actionable intelligence through AI scoring that identifies your highest-value prospects. With Capture, your counselors always know who to contact and why.
Know who to prioritize for outreach — every single day
Optimize timing and make an immediate impact
Counselors get Daily Visitor Reports of their most interested prospects, so you can strike while the iron is hot.
Prioritize outreach with confidence
Is this prospect ready to apply, or are they wavering on a deposit? Your counselors know before they pick up the phone.
Identify at-risk students before they melt
Spot deposited students with declining engagement and intervene proactively instead of scrambling to fill seats in July.
Four scores, one prioritized list
Capture Engagement Score (CES)
View peak interest right now and prioritize outreach accordingly. Daily updates catch engagement spikes as they happen.
Capture Affinity Index (CAI)
Identify long-term commitment patterns across every channel. Essential for segmentation and yield strategy.
Capture Outreach Priority (COP)
Factor in engagement, demographics, geography, and enrollment cycle, and order by actual conversion probability. The Capture Outreach Priority (COP) score adjusts by month based on an institution’s own cyclicality settings, so applicants and deposits rise to the top in April without anyone manually reordering the list.
Capture Decile Score
Group and segment prospects by apply decile score, which is determined through a combination of your outcomes and individual prospect behavior. Deciles 8-10 are your most likely applicants.
Fresh every morning, everywhere you work.
Nightly batch processing ensures fresh data daily. Scores flow into your CRM through daily exports and cover every identified website visitor — powering direct mail targeting, narrow digital ad audiences, and counselor follow-up.
“We use scores when we’re trying to whittle 100,000 people down to 5,000…I just love the level of precision and how quickly we can go to action.”
– Meredith Twombly
VP of Undergraduate Enrollment Management, Johnson & Wales University
“I love using decile scores for mailing lists and engagement scores for call lists.”
– Emily Stanley
Director of Admissions, Lasell University
“Capture scoring has allowed us to prioritize outreach to students during a season of staff vacancies to maximize our efforts with limited staff.”
– Amanda Geraci
Director of Admissions and Marketing, Madonna University
See your prospect pool, ranked
Get a demo and we’ll walk through how the four scores would prioritize your current inquiry pool.