Pathways · Progressive Forms
Forms that adapt as students engage
These interactive forms respond to visitor input, ask less up front, collect more over time, and turn every submission into inquiries with full behavioral histories.
Shorter forms. Richer profiles.
More students identified.
Long, static forms are where inquiries get lost. Progressive Forms ask only what’s needed in the moment, adapt based on what a student has already shared, and quietly build a complete profile across visits. Every submission becomes an identified visitor in your CRM.
How Progressive Forms work
Ask less, learn more
Fields adapt to what’s already known. Returning students are never prompted re-enter information, and first-timers see only the essentials.
Match every submission to a behavioral record
Each form fill converts an anonymous visitor into an identified prospect with their full behavioral history retroactively attached.
Never let a submission go cold
Each completed form can set off the next email or campaign step immediately, so follow-up starts before a counselor even opens the submission.
Connect your forms to intelligence
Standalone form tools stop at submission. Because Progressive Forms live inside Capture’s platform, every fill feeds Student 360° Profiles, updates Priority Scores, and can trigger Behavioral Emails — the form is the front door to the whole intelligence layer.
Deploy anywhere students show interest
Embed on program pages, pair with Dynamic Pages and popovers, or use for event registration — with your institution’s branding applied throughout.
“Capture allows us to take a more strategic approach to communicating with our audience… we have a better understanding of how our audience is engaging with us, which allows us to allocate resources to the most effective lead generation and cultivation strategies.”
– Nico Forcier
Director of Admissions, Bard College at Simon’s Rock
Experience a form that
adapts
Get a demo — the form on this page is a Progressive Form, so you’re already trying the product.