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eBooks & Guides from Capture

While student search continues its generational transformation, the overall goal of enrolling more right-fit students remains unchanged at colleges and universities. You must generate maximum inquiries from your search names while optimizing your resources! This means purchasing the right names at the right time to build affinity and then targeting them with relevant content and actionable messaging in a multi-channel environment.

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The Transfer Trilogy

The Transfer Trilogy

It feels like a lifetime ago. September 2019. During its annual conference in Louisville, the National Association for College Admission Counseling (NACAC) voted to eliminate some of its Code of Ethics and Professional Practices Principles regarding transfer...
Advancement Personas

Advancement Personas

Each university advancement office has its own set of challenges. Capture Higher Ed wants to show how behavioral intelligence can combat those pain points through our newest buyer personas. Download your copy today. Download the...
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