Be Dynamic: Digital Recruitment Strategies for the ’24 Enrollment Cycle
Today’s prospective college students have made it clear; they expect timely, relevant, and personalized communication across multiple digital channels. To meet future students where they are online, higher ed enrollment and marketing leaders are turning to digital...
Communicating the FAFSA Changes: Effective Strategies for College Admissions and Financial Aid Offices
Navigating the financial aid process can be discouraging for students and their families. With the recent changes made by the Department of Education to the Free Application for Federal Student Aid (FAFSA), it is more important than ever for college admissions and...
Standing at the Base of an Enrollment Cliff … Now What?
Projected to begin in 2025, an “enrollment cliff” for higher education is coming to the United States in the form of a dramatic drop in the traditional, college-aged population. This is putting enrollment management and marketing leaders under intense pressure to...
Personalize Parent and Family Outreach to Enhance Yield
Personalization throughout the recruitment process is now the norm. This makes connecting with your future students in their preferred communication channels a huge priority. But what about their parents and families? These important influencers are playing a bigger...
How to Build and Convert a Better Transfer Class
How is your transfer class this year? Economic uncertainty and lingering complications from the pandemic have thrown undergraduate enrollment out of whack! This includes the transfer population. According to the National Student Clearinghouse Research Center,...
Promoting Your Affordability to Students and Parents: A Conversation with Sallie Mae
It’s financial aid season again … and this year it’s more important than ever for your institution to understand how families are navigating the process and how you should be promoting your value and affordability. In this special presentation, we will be joined by an...
