Standing at the Base of an Enrollment Cliff … Now What?
Projected to begin in 2025, an “enrollment cliff” for higher education is coming to the United States in the form of a dramatic drop in the traditional, college-aged population. This is putting enrollment management and marketing leaders under intense pressure to...
Personalize Parent and Family Outreach to Enhance Yield
Personalization throughout the recruitment process is now the norm. This makes connecting with your future students in their preferred communication channels a huge priority. But what about their parents and families? These important influencers are playing a bigger...
How to Build and Convert a Better Transfer Class
Economic uncertainty and lingering complications from the pandemic have thrown undergraduate enrollment out of whack! This includes the transfer population. According to the National Student Clearinghouse Research Center, institutions have lost nearly 300,000 transfer...
Promoting Your Affordability to Students and Parents: A Conversation with Sallie Mae
It’s financial aid season again … and this year it’s more important than ever for your institution to understand how families are navigating the process and how you should be promoting your value and affordability. In this special presentation, we will be joined by an...
Building a Stronger Grad Funnel: Tactical Advice and Best Practices
The pressure to grow and sustain graduate enrollment is only getting higher as institutions diversify their educational portfolios to combat undergraduate enrollment declines. Questions we hear every day are: Where do I get more prospect names? How, when, and where do...
Maximum Inquiries: 3 Keys to Successful Search Campaigns
While student search continues its generational transformation, the overall goal of enrolling more right-fit students remains unchanged at colleges and universities. You must generate maximum inquiries from your search names while optimizing your resources! This means...
