3, 2, 1 BLAST OFF! How to Give Your New Programs the Launch They Deserve

Is the end of the fiscal year and the launch of a new cycle bringing with it new programs for your institution? If so, then it’s important to be ready when it comes time to pull the trigger.

Join Capture Higher Ed’s Jack Klett and Jamie Gleason with special guest John Witherington from Jefferson (Philadelphia University + Thomas Jefferson University) while they discuss the various elements that need to be addressed when you are looking to launch a brand new program (SPOILER ALERT: some of these tactics can be applied to more mature programs as well).

John Witherington has been launching new programs at the graduate and undergraduate level for well over a decade. His senior-level positions at Philadelphia University, Drew University and now Thomas Jefferson University, provided John the opportunity to market some truly innovative new offerings for his respective institutions. Both Jack and Jamie have developed and launched new program offerings at their prior universities, while also counseling professionals at other institutions how best to market their new offerings.