Universities are dealing with multiple pressures this fall. With uncertainty around enrollments and associated revenue, they are freezing budgets or worse. Graduate enrollment teams — many already under constrained budgets before the pandemic — are looking at further cuts that could have significant implications to their graduate enrollment plans.
It’s time to think digital advertising. Several graduate programs utilize print pieces and direct mail to communicate with prospective students. Print and postage can be expensive, especially with the increased interest in graduate enrollment happening across the country. More interest means more inquiries, which means more print and postage, which means more dollars. With digital advertising, institutions can expand their reach for less.