Finding new prospective students for your continuing education programs can be difficult. The pandemic has made it even harder now that in-person information events and recruitment fairs have moved online. But, just as interest in formalized continuing education has increased across the country, attendance at virtual events is now waning after reaching a peak earlier this year.
Fortunately, there are a number of ways to identify and nurture prospective students who are exploring the continuing education programs on your website.
In this Capture webinar, Jack Klett, Director of Graduate & Online Initiatives, will provide three strategies to identify and nurture prospective students for your continuing education programs. Strategies include digital advertising, social marketing and leveraging your website to communicate with both known and unknown audiences. Together, these strategies increase your top-of-funnel volume and cultivate the relationship between your future students and your institution.