Alumni Tracking: Today’s Fundraising Frontier

Making more phone-a-thon attempts … Sending more direct mail … Blasting out more mass email … Simply pouring more money into existing solicitation channels does not produce more gifts when alumni have chosen a relationship with your institution elsewhere: on your website. That’s why advancement offices are starting to leverage the same intelligence that Amazon and Netflix use to deliver custom engagement online. How? Capture Higher Ed has tracked more than 50 million visitors to university websites across the country.

Webinar Presenters

Kevin Bauman
Director of Philanthropic Initiatives

Thom Golden

Thom Golden
Senior Vice President of Data Science