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Banish the Buzzwords: Practical and Powerful Digital Strategies for Higher Ed

Digital buzzwords and acronyms abound making the right selection of digital advertising difficult to navigate. Proving the impact of your digital spend is even harder.

In this video, Capture ’s experts in enrollment and advancement will discuss how to use digital advertising across all departments to influence prospects with behavior-based targeting both on their favorite webpages and social channels as well as on your website.

Furthermore, they will focus on full-funnel attribution by linking specific digital ads to individual enrollments and donations.

This video was made for enrollment managers, advancement professionals and marketing leaders to help you get the best results from your digital ad budgets.

Webinar Presenters


Jack Klett
Director of Graduate and Online Initiatives

Jamie Gleason

Jamie Gleason
Director of New Markets

Kevin Bauman

Kevin Bauman
Director of Philanthropic Initiatives

Laura Hagan

Laura Hagan
Senior Communications Specialist