What recruitment marketing campaigns resonate with today’s prospective student? What strategies and tools should be used to create, launch, and monitor them? These are questions Capture Higher Ed Director of Enrollment Strategy Chase Davis and Senior Director of Client Success Jacqui Weishaar tackle every day.
In this Capture webinar, Chase and Jacqui talk about digital advertising strategy and execution. What factors — calls to action, channels, timing, frequency — contribute to successful inquiry and application generation? Why and how are these strategies set in the first place? And how do you measure success?
In this Capture Cast webinar, you will learn about:
Developing engaging and relevant content for various stages of the student journey and utilizing storytelling and authentic messaging to build connections with prospective students.
Leveraging different channels (social media and digital ads) for a cohesive strategy.
Tools and platforms for managing digital ad campaigns and best practices for using analytics to track and optimize campaign performance.
Successful digital advertising campaigns for inquiry and application generation, their outcomes, lessons learned from past campaigns and how to apply them to future efforts.
Get the insight and practical knowledge you need for inquiry and application generation through effective digital ad campaigns. Join Chase and Jacqui for this essential Capture Cast webinar!
