A quality student experience is the path to an effective enrollment marketing campaign. To do this, most institutions work with multiple providers or leverage multiple platforms to raise awareness, generate demand, and maximize continuous engagement. The biggest challenge, of course, is making those multiple platforms or providers work together.
PlatformQ Education and Capture have made some technological innovations that allow the Conduit webcasting and chat platform and Capture’s Behavioral Intelligence Platform to work together to:
- Support maximum identification of prospects to inform follow-up marketing and communications
- Drive the highest attendance of online events through integrated marketing activities between both platforms
- Maximize ROI by aligning activity data to ensure your team is focused on the right prospects at the right time
This presentation will showcase the alignment between the two platforms while also showcasing early successes by beta partners.