Last December, Capture released a white paper detailing key strategies to reinvigorate your graduate pipeline by engaging directly with your various types of prospective students. The paper, “5 Rules of Reengagement: How to Energize Your Graduate Prospects” called for specific types of campaigns to cultivate your graduate enrollment funnel in ways that provide for consistent performance.
December 2019 seems like a lifetime ago now that our lives have been upended by an ever-present coronavirus that has literally closed college campuses across the nation. During this uneasy period, when universities are making plans to reopen as safely as possible, it has become clear that reengagement strategies and recommendations are even more relevant and necessary.
As institutions look beyond traditional undergraduate enrollment to drive much needed tuition revenue, graduate enrollment is more important than ever. Fortunately, data gleaned from Capture’s Behavioral Intelligence Platform has shown a marked spike in interest in graduate education.
Capture Director of Graduate and Online Initiatives Jack Klett will share this data Thursday, June 25, at 1 p.m. ET, during the webinar, Future Forward: 5 Rules of Reengagement. He will also revisit the rules of reengagement and how they can be applied during this challenging summer.