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Hook Their Interest … and Keep It

If you can’t hook them, they’re on to the next tweet, snap, email or new article that will.

Gaining and keeping the attention of high school students in the higher ed market is becoming increasingly more difficult. They have countless choices when it comes to choosing a college so it’s important to find the most effective ways to stand out!

What are their interests? What keeps them engaged? Why do they do the things they do? Your goal is to understand what drives them to take an action and then use that knowledge to perfect your communication strategy.