How to Build and Convert a Better Transfer Class

Economic uncertainty and lingering complications from the pandemic have thrown undergraduate enrollment out of whack! This includes the transfer population. According to the National Student Clearinghouse Research Center, institutions have lost nearly 300,000 transfer students over the past two years.

As institutions attempt to stabilize and grow enrollment, they need to diversify the pools from which they enroll students. This makes recruiting and marketing to transfer students more important than ever.